It will be interesting to see how the market would respond to a bad team.
Not really, it’s predictable for 90% of teams. America was way more sports options, and even for hockey fans hockey most often isn’t their most favorite sport.
Unless the prices come way down, nobody wants to take hours out their day when they could watch their team lose on TV and follow via articles what’s happening.
The Penguins had dark years. The original 6 Blackhawks had dark years before their Toews/Kane era
It’s an entertainment business, you need an experience to sell. We’ll see an emptier arena when the team falls off, but they’ll come back when the team rebuilds and the cycle continues