University students are not representative of the whole GTA.
Yes, but he makes a good point.
His age and my son's age (12 years old) are much less embedded and invested in the Maple Leafs than my generation, and the one before that. Now their friends follow stars as much as they do Teams. If they like Ovi, they cheer for Washington. If they like Tavares, they cheer for NYI etc. Leafs haven't had anything like that since Sundin (hopefully Marner and Matthews can make that connection soon).
My sons are more dedicated Leaf fans than most their age, but they do get teased by their class mates (in Toronto!) when the Leafs are not any good. They did not want to watch any of the Leafs games on TV last year, and they did not clamour to get tickets to see them live. While they don't dislike them, I did hear "Leaf's suck" on more than a few occasions last year, and in the last few years.
Right now, the Jays and Raptor's are much more teams that they are interested in, and their recent success vs. the Leafs recent futility has a direct co-relation. While we love our Leafs, watching them lose and having their friends teams (Pittsburgh, Washington, Tampa) succeed is not much fun, and it makes it a lot easier to tune out the last few years.
Hopefully Marner and Matthews can bring some star power to Toronto, and be as marketable as Donaldson, Bautista, Lowry, and DeRozan. Otherwise, I think the Leaf's place in the hearts of the next generation is only going to decline.