What happens if the Toronto Maple Leafs don't go deep in the playoffs?

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It's pretty amazing how much money this franchise leaves on the table by not having deep runs. Playoff home game revenue is all gravy. Leafs' fans would spend a ton on them and buy merch celebrating any season making it to the third round. I still have a VHS tape from their awesome '93 cup run.. I paid money for a tape to basically reminisce making it to the 3rd round.
 

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