Utah team nickname/colors/logo, mascot (and related marketing)

[Skidooboy]

Merriam Webster, Oxford Dictionaries, Random House, HarperCollins. Checked four dictionaries before I made my claim. None list "yetis".

Maple Leaf...Maple Leaves....Maple Leafs.

 

[KevFu]

Outlaws' is about the epitome of a random team generator in an EA NHL game create a team mode.

I agree, but that's just the nature of the beast. New names "sounds silly and like video game create-a-team" simply because they haven't been normalized by existing for decades.

Most the existing team nicknames in all sports would sound REALLY DUMB if they hadn't already been normalized for decades.

Just try it cross-sport with nicknames... Utah Dodgers? It's hockey, not Dodgeball. Utah Athletics? It's a sport, they're all athletic. Utah Cardinals? What does a bird have to do with hockey? Utah Blue Sox? So uninspired.