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Utah team nickname/colors/logo, mascot (and related marketing)

Yeti without an s makes sense to me. Yeti or Yetis are plural for the singular Yeti, same as Jedi or Jedis are plural for the singular Jedi.

But Mammoth without an s? That I don't get. Utah Mammoths.

And I wonder their shorthand chant will be let's go mams or let's go moths?

And please, let's keep the [insert sport here] Club name format on the other side of the Atlantic.
 
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Reactions: WhataKnight, SirJW and sneakytitz
I hadn't really noticed it before but Utah Outlaws is a near rhyme, which is cute
No Fun Shogun said:
This just seems really amateur hour to me.

And meh... Outlaws just feels way too generic as a team name, more like a placeholder.
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it was really bizarre that they didn't include it because the reporting last week indicated that they got the trademark and it was always popular in public opinion polling, generic or not.

I think that they spent more or less the entire existence of the team planning for branding themselves as the Yeti(s) and in the absence of a well thought out fall back they tried to rig it out for HC because at least they've developed some brand ID with it but now they're being forced to backtrack
 
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