Utah team nickname/colors/logo, mascot (and related marketing)

[Yukon Joe]

Would imagine that Smith and his team have a name in mind and are working on the logo and stuff. This is really fan engagement.

I mean, once he began talking to the NHL, he must have had a couple of names in mind once it became clear to him that he was the NHL's backup plan for AZ. Like I doubt most parents to be are waiting til the final week before the birth of their kid to have a shortlist of names ready. Same would apply here.

That explains why they aren't announcing a name now. But not why they're waiting an entire year.

There is a lot to a name and uniform. Typically it does take months and months. You need to secure all your IP rights, web domains, and the like. So probably Smith just doesn't want to rush that process.

 

[StreetHawk]

That explains why they aren't announcing a name now. But not why they're waiting an entire year.

There is a lot to a name and uniform. Typically it does take months and months. You need to secure all your IP rights, web domains, and the like. So probably Smith just doesn't want to rush that process.

Merchandising is big revenue. So, want to get it that down. I think it makes sense to announce the name when you have some merchandising available for it to capitalize on the buzz.

So, with this season's jerseys, just be basic Black and white or will they have the Jazz colors?

 

[Yukon Joe]

Merchandising is big revenue. So, want to get it that down. I think it makes sense to announce the name when you have some merchandising available for it to capitalize on the buzz.

So, with this season's jerseys, just be basic Black and white or will they have the Jazz colors?

So when the Jets came back...

They first announced the name at the draft. It was one of the better reveals of all time: Chipman gets up on the stage, thanks everyone for being in the league (they were given more time than usual as this was TNSE's first-ever NHL well anything). Chipman then introduces Chevy who will make the pick "on behalf of the Winnipeg Jets". Fans go wild.

But anyways - no merch available at that point. No logo announced. (of course people still had tons of Jets 1.0 stuff hanging around).

By late July the logo is leaked, and in response the team immediately starts selling hats / shirts with the logo. No jerseys, just the logo. But they sell like crazy.

Close to the start of training camp they finally release the jersey.

So anyways - a delay between announcing and having merch for sale is not the end of the world. What might be problematic though is people will still want their merch - but now you're selling people temporary merch that will be out-of-date in one year.

Whatever - I'm sure they've thought this through and have their reasons.

 

[MoreOrr]

Yes indeed, not a lot of good options there. I selected:
Utah Blizzard
Utah Canyons
Utah Mammoth
Utah Yeti

I'm kind of intrigued by "Canyons", as nobody here had mentioned that previously. I still think 'Monuments' is better, but Canyons is better than "Arches".

 

[SkalbaniasGhost]

Survey says.....

No Sizzler Steakhouses. "IFYKYK".

 

[JMCx4]

I was thinking about the Arches the other day, and remembered the name "Monolith". Wondered about the name Utah Monoliths. Weird, I know.

I low-key love the idea of the team being named the Utah Monoliths, with the logo/mascot being the Monolith from 2001: A Space Odyssey.

It'll never happen of course.

Too risky, could face a huge lawsuit from Arthur C. Clarke's heirs ...

Monolith

A monolith is a mysterious black slab, discovered throughout the Solar System in various sizes, but all of them maintaining a 1:4:9 dimensional ratio in Arthur C. Clarke’s Space Odyssey series. The monoliths were created by an unseen alien race, known only as the "Firstborn." The first monolith...

2001.fandom.com

 

[MoreOrr]

How about Utah Highwaymen or Frontiersmen?

Or this: Utah Red Rocks?

Ok, I keep adding to this post, but this time I think I have a good one:
The Utah WagonWheels (one or two words).
The spokes could be hockey sticks.

 

[JMCx4]

Survey says.....

Show of hands ... Who thinks the Utah team name has already been chosen by the owner, and HFBoards is simply part of a larger social media experiment to see how gullible we all are in thinking NHL hockey fans have ANY influence in matters of League business decisions?

 

[Yukon Joe]

Too risky, could face a huge lawsuit from Arthur C. Clarke's heirs ...

Monolith

A monolith is a mysterious black slab, discovered throughout the Solar System in various sizes, but all of them maintaining a 1:4:9 dimensional ratio in Arthur C. Clarke’s Space Odyssey series. The monoliths were created by an unseen alien race, known only as the "Firstborn." The first monolith...

2001.fandom.com

Hence where I said;

It'll never happen of course.

Both because you'd need to get the rights from both Clarke's heirs, but also Kubrick, PLUS marketing your team around a near-60 year old trippy sci-fi movie is hardly a good idea.

And even if you did - your logo would be a big black rectangle. OOO - how menacing!

 

[Digital Kid]

Yeti is a worse name than Kraken. So is Buzz. I know the team wants to stay away from religious themes, but not using Crusaders is a giant miss.

Crusaders is a great name, but is a dirty word for Muslims.

 

[SimpleSimon]

Utah Hives? Utah is the Beehive State.

Sounds like an allergic reaction.

 

[Spydey629]

I really like Black Diamonds. Totally unique, tons of branding opportunities, and in a league full of circles and triangles for logos, an entirely new shape.

 

[Oogie Boogie]

I think they'll be going with Yeti.
Wasn't there already a push by people in Utah for them to be named Utah Yeti?

 

[kickback256]

How about Utah Highwaymen or Frontiersmen?

Or this: Utah Red Rocks?

Ok, I keep adding to this post, but this time I think I have a good one:
The Utah WagonWheels (one or two words).
The spokes could be hockey sticks.

I’d dig the Utah Red Rocks if that wasn’t the *exact* team name for the University of Utah’s championship gymnastics team, who are kind of a big deal around here.

 

[MoreOrr]

I’d dig the Utah Red Rocks if that wasn’t the *exact* team name for the University of Utah’s championship gymnastics team, who are kind of a big deal around here.

Haha... I keep coming up with names used by other teams, in Utah or in other places.... Wolf Pack, used; Raptors, used; Stingers, used; Coyotes, not available; Icemen, used; Cougars, used; and Red Rocks, used.

 

[Lions67]

How about this for a name:

The Acme Co. of Utah!
Can use both the roadrunner AND Coyote.
Continuity of the franchise and I’m pretty sure both animals can be found in Utah.
At least there is a higher probability of a roadrunner there than a Yeti lol

 

[hammer42]

I think good names for the Utah team should be Raptors , Mammoth Or Venom with Purple , Copper , Baby Blue & Black as there colors .

While they are at it they should consider changing the name of the Utah Jazz because there is nothing Jazzy or exciting about Utah .

 

[Puckrobber]

Unless you come up with something totally unique and unheard of, names are either going to be common, boring or strange, since there are so many sports leagues in North America. I think that's why names like Yeti, Black Diamonds or Venom are being considered. Sometimes, you need to stand out a little.

 

[Spydey629]

I think good names for the Utah team should be Raptors , Mammoth Or Venom with Purple , Copper , Baby Blue & Black as there colors .

While they are at it they should consider changing the name of the Utah Jazz because there is nothing Jazzy or exciting about Utah .

I keeping wondering if they will take a snake or insect angle if “Venom” becomes the name.

 

[hammer42]

I have seen some concept logos for some of names out there & the best ones in my opinion are the ones for Raptors , Mammoth & Venom with the best one being Venom with a snake as there logo & color scheme of Black , Red & Baby Blue .

 

[KevFu]

I just don’t get how picking a name, logo, and jersey takes remotely that long. Have a weekend getaway with the Smiths and some marketers and trademark attorneys to pick a name, give a design firm a month to design a logo, and then another month to design a jersey.

Well, the New York Mets literally just got their alternate blue jerseys from Fanatics YESTERDAY, 50 days into the season. And it was a well established team name, wordmark, logo, design and trademark, with everything EXCEPT the apparel company mandated changes being exactly the same.

So generally speaking you're 100% right. But Fanatics is involved, so they might not get blank Utah jerseys in time.

 

[Yukon Joe]

I keeping wondering if they will take a snake or insect angle if “Venom” becomes the name.

I feel like Marvel/Sony would be the obstacle to "Venom".

 

[SirJW]

Yeti now has a licensing deal with the NHL

YETI Custom NHL Gear

Go ahead and scuffle. Our unique, laser-marking customization technique creates a permanent finish on your YETI Rambler Drinkware. Shop now.

www.yeti.com

 

[Stumbledore]

Naming a team in a very fast paced sport after an immoveable rock formation. Sounds on point for the NHL.

Is this the same fast sport that has a franchise named after ducks?

 

[Yukon Joe]

Is this the same fast sport that has a franchise named after ducks?

Or a Leaf, or a style of music, or a penguin. Not to mention whatever the hell a "Oiler", "Canuck", "Canadien" or "Islander" is supposed to be.