Utah Hockey Club trademark applications denied in search for permanent name (mod warning post 48)

[TheDawnOfANewTage]

Hey, that’s a really f***ing stupid ruling. It’s also a terrible team name, but whatever. I think the judge just has imposter syndrome and projects in weird ways.

 

[Stive Morgan]

Just buy the Grizzlies name and logo from the minor league team and be done with it.

I've been going with Grizzlies in FHM and rebranding the ECHL team since the move was announced.

 

[majormajor]

Just buy the Grizzlies name and logo from the minor league team and be done with it.

Grizzly Bears don't live in Utah either.

Close enough though, I don't mind that aspect. It's just a bit of a generic name.

I'd prefer Yeti, or my personal favorite, the Utah Outlaws, with Morricone's western theme music:

 

[Took a pill in Sbisa]

"You want to go to the Utah Yetis game tonight?"
-"How do you make a game out of a drink bottle?"
"You're right, maybe it's for a big game of spin the bottle. Now I'm confused"
- "I'm confused too"

 

[Mirka the Turka]

They should be the Utah White Yetis

 

[overlords]

They'll always be the Utah Buttes to me

 

[JasonDemersWasOkay]

I wish nothing but more continued failure for them

 

[muddywaters]

Utah Bighorns .. Utah Red Rocks .. Utah Dinos .. Utah Hogheads

 

[a mangy Meowth]

The Utah Trademark Thieves

 

[Aaaarrgghh]

I will never get over the fact that copperheads aren't native to Utah. Utah Copperheads would have been great, given the mining industry.

Nevertheless, this seems like a stupid ruling but I can't say I'm unhappy about it. Yeti and many of the proposed names were terrible. Outlaws was one of the few that at least was okay, in my opinion.

For my money, just call them the Utah Raptors. Who cares about basketball? But I'm sure that would run into exactly the same issue as Utah Yeti. Something bee-related like Hive would be okay too.

 

[FoxyClean]

Thank god, that name would be so dumb.

Bring on the BLIZZARD!!!

They can’t. Patent office denied it due to a high likelihood of confusion with the the Blizzard desserts from Dairy Queen.

 

[QuizGuy66]

So many words are trademarked now. Team names are eventually going to have to look like my Gmail burner addresses to pass muster.

Utah Burners and Utah Muster are better than Yeti.

Golden Knights takes out two names I think would have been good and have local flavor in Black Diamonds and Golden Spikes.

I dunno Utah Locos?

Or maybe a more modern name: Utah Tuah

I still think it's funny that they went a whole year without a name. The Devils move to NJ was was approved on May 28th and the team was named the Devils on June 30th (and that was after a newspaper contest - it wasn't like the name was long planned before the sale heck Dr McMullin wanted to name them the Meadowlanders .

I know - Utah clubbers!

 

[1989]

Isn’t Nashville named after an extinct animal too?

No, they're named after that Subway spokesman.

 

[Duder54]

According to a report from Ryan Miller of KSL in Salt Lake City, the name "Utah Yetis" was denied by the United States Patent and Trademark Office due to a "likelihood of confusion" with the Yeti cooler brand.

Utah Hockey Club facing trademark hurdles in finding permanent name

Earlier this month, the trademark for Utah Yetis was refused by the United States Patent and Trademark Office due to a

www.ksl.com

You honestly can't make this stuff up.

 

[RedRocking]

Hey, that’s a really f***ing stupid ruling. It’s also a terrible team name, but whatever. I think the judge just has imposter syndrome and projects in weird ways.

This isn’t the end of the process - this is like the “opening round” with the PTO. They might be able to lawyer through, and figure out some distinction vs the cooler company. PTO agents will work with you if they think there’s a solution.

I can understand the PTO’s initial position (as the article explains) because of the merch: t-shirts, and hats, etc… The cooler company owns the marks in those spaces. If someone sees a “YETI” hat, who’s to say if it’s hockey or the cooler company? (it is a huge cooler brand widely used and recognized by campers/hikers in the US).

If they really HAVE to have ‘YETI’, they could eventually reach some kinda licensing agreement with the cooler company. Probably not financially ideal in the long term though.

 

[Chuck Norris Trophy]

I was going through this list

List of fauna of Utah - Wikipedia

and I think that Utah Fat-whorled Pondsnails has quite a nice ring to it. The word "pond" makes it very hockey.

 

[barkovcanfinnish]

If they stay as the Utah Hockey Club they should be forced to return the team back to Arizona. I don’t care if they name the team the Utah Pizza Cats. Get something done

 

[Norwegianoiler]

If they are blocked from taking that silly sounding name, they should be thankful.
Kill the "Yuda-yedy" right away.

 

[Reality Czech]

You’d think they could come up with something more local than Yetis.

Yetis is a dumb name. Get more creative Utah

 

[daver]

In all seriousness, keeping HC would be a nice step back from pro sports' unimpeded march of hyper commercialization.

Trying to figure out how to make some random animal or bird look mean on skates just isn't the groundbreaking marketing idea it used to be.

 

[Bard Marchand]

They should just stay Utah HC forever, I guess. It has kinda grown on me over the year.