Utah Hockey Club down to final 3 names: Hockey Club, Mammoth, and Outlaws (upd: Wasatch already nixed)

[Voight]

Those are seriously the best the new franchise could come up with? Yuk.

All the focus groups and marketing pros and yea, this is their best effort.

 

[MVP of West Hollywd]

They're going to pick Mammoth if those are the 3 options.

 

[banks]

Mammoth is going to be the pick.

UHC is embarrassing this season, and would be worse to be permanent.

Wasatch would be a good one, if you didn't have to explain it every time.

I can't believe they couldn't make Yeti work.

I still say it should have been Phoenix. Cool Arizona reference and a firebird makes a great logo.

 

[sufferer]

It's gotta be Wasatch.

 

[DaveG]

hot take:

the only good option the first time around was Outlaws (which never seemed to get near the finalist stage), Yeti was a purely meme tier name. Might as well stick with HC if these are the other 2 finalists.

It will probably end up being Mammoth.

 

[robsenz]

They'll stick with hockey club, because everything is too basic these days

 

[SirKillalot]

Utah Stingers make it happen

Feels like they set it up so they can't choose anything else than Mammoth. No one gonna chose the other options. What is even Wasatch?

 

[a mangy Meowth]

im gonna go out on a limb and say that Yeti is an exponentially more valuable brand than an indoor lacrosse franchise. The cost to negotiate an agreement with Yeti would likely be prohibitively expensive and may even be a nonstarter from the cooler brand’s perspective.

Meanwhile they can probably license the Mammoth name for much cheaper, and it would probably be a smart business move on the part of the lacrosse franchise. That fee could easily equal 5-10+ years worth of their net revenue.

Not sure about the CO Mammoth’s specific financials but indoor and outdoor lacrosse franchises move or fold all the time (although I know the outdoor lacrosse team in Denver was one of the few profitable franchises in the MLL).

I mean it's just a toy owned by Kroenke. It's like a tiny action figure in his collection. He likely doesn't care too much about the fee.

 

[Ratsreign]

I got this:

“According to Utah Native-American expert LaVan Martineau, the word "Wasatch" means frozen penis! On page 186 of Martineau's well-researched book on Utah indian legends, lore and language he records: "Wasatch -- the name comes from the Paiute and Ute Indian phrase pronounced Wuhu'Seai, meaning Frozen Penis.”

Best. Pro. Sports. Name. Ever.

they will be called the Utah Mammoth Wasatch

 

[57special]

Am I crazy for liking Hockey Club the most?

100% with you. The other names are embarrassing for anyone over the age of 12.

 

[BlueOil]

the team should just pick one, stop putting it on the fans to make the choice

 

[AtlantaWhaler]

Should have been Outlaws, Pioneers, or Mountaineers. Mammoth is OK, I guess.

 

[Based Anime Fan]

The thing with Hockey Club is the order changes it.

What sounds better:

Utah Hockey Club (Utah HC)
or
Hockey Club Utah (HC Utah)

I think HC Utah has a certain flair to it.

 

[BKarchitect]

From a fan on Reddit who saw the proposed logo concepts - sorry if already posted here:

"This is what my coworker just sent me about the Name/Logo survey at the game

“Exact same color scheme for all options, the same blue-white-black/grey.

UHC and Wasatch would have the same logo mascot, which is like a side profile face of a ..... little dude. Like it could be a yeti or just like a mountain-y looking man. It's all very angular and the back of his head kind of morphs into mountains. It sounds so dumb to describe, but it’s okay. Ish. I didn't hate it.

The Mammoth one was very very similar but a mammoth head for the logo, obvs. Still very angular and it brings the mountain look to it. They appeared to have kept the same angular typeface regardless of option.

You get to vote on name, mascot, jersey, rink, etc. It's all just switching the logos out either way though.
The logos are angular in design (mountains) but simple otherwise. Outlined in black/white with blue accent.”

So as suspected, nothing is changing about the colors. The team is remaining powder blue, black and gray/white.

Angular logos either way that incorporate notions of mountains or peaks. The people who suggested “Wasatch” as a way to still use the Yetis branding without the name appear to be correct. Same for keeping HC. If they go with HC but the Yeti logos, it’s basically doing the European model where clubs have unofficial nicknames.

 

[CupofOil]

It's sad when "Hockey Club" is the best option.

I actually liked Yeti but obviously that's not an option now, too bad.

 

[SaltyElkHunter]

I like Wasatch!

 

[ManofSteel55]

I hate UHC, I think its boring to be honest. I thought it was a good way to move forward for the first season while they went through this process, but I don't like it as the permanent name. Wasatch feels very minor league to me. Of the three, Mammoth is the only decent option.

If they go with UHC, I'm going to call them the Utah Hockeys I think.

 

[TheTotalPackage]

This is the best Utah could do?!

I hope to goodness they don't stick with HC. What a lame, boring, lazy and uninspiring name.

At this point they should have just kept the Coyotes name and rebranded the jerseys and colours. Would have been infinitely better than the options they are presenting as final ones.

 

[BKarchitect]

More detailed descriptions of the actual logos:

Mammoth
Side profile looking right. Very round shape. Distinct, sharp lines in the back to show fur. Tusks curls very far under the head. Trunk a little shorter. Black logo, white outline, then blue outline. Looks decently fierce with smaller eyes.

Wasatch/UHC
Same color pattern as Mammoth. Same shape and side profile. Back and top of it are mountains that bleed into the face of the Sasquatch. It has a much fiercer look showing teeth. Looks like it's hunting something.

They both sound kinda cool. Fan reaction online seems positive to the logos.

 

[Whalers Fan]

Does it HAVE to be related to Utah? Why not just something generic like Lions or something?

Well, since one of the choices in Mammoth, I guess it would have to be Utah Lion. No plurals allowed anymore.

 

[Whalers Fan]

View attachment 969233

Dairy Queen rejects this, just like Yeti.

 

[MuckOG]

I preferred "Yeti" over these names.

 

[Sheppy]

I preferred "Yeti" over these names.

This 100%

 

[oldunclehue]

New name to enter the mix:

Utah Axemen

Logging/Forestry helped build the state and railway in the 1800's.

 

[Rabid Ranger]

I wanted Yeti. Bummer. No Stingers or Venom? UHC is lame and Wasatch is too esoteric for the average fan. I guess Mammoth is it.