Utah Hockey Club down to final 3 names: Hockey Club, Mammoth, and Outlaws (upd: Wasatch already nixed)

[Dr Pepper]

"Outlaws" just screams XFL to me but I feel like it's gonna be the one they end up using.

 

[Overcast]

Mammoth is the best of these 3. Outlaws is a beer league name.

 

[Satan]

if real, these logos are all so so bad

 

[Hasbro]

The Outlaws sounds a bit like the Raiders. I've always found that name and logo to be a success. If they craft a good logo to match. That is a really good option.

I can’t imagine a bigger dichotomy in attitude than the population of Utah and Raider Nation.

 

[Five Alarm Fire]

if real, these logos are all so so bad

EA create-a-team logos

 

[ManofSteel55]

The Outlaws sounds a bit like the Raiders. I've always found that name and logo to be a success. If they craft a good logo to match. That is a really good option.

I like Mammoth as well. That early logo sent out is already really good relative to other logos.

If Utah HC somehow sneaks through and wins they did the right thing tying the Yeti into their logo.

I agree with you. I like the Outlaws best, Mammoth as 2nd, and a distant 3rd is Utah HC.

 

[TheGroceryStick]

They really should reach out to that designer who “reworks” all the sports logos.

Clear slate, she’s really good at incorporating city/state flare into the logos. Not these default “create a team”trash I’m seeing here

 

[Kranix]

Why are they half-assing the logo, uniform and name so badly? Who is in charge? This is embarrassing.

 

[lakeshirts37]

this is incredibly embarrassing. so bland and unimaginative. How did they botch this so badly with all this time?

 

[Iggys Dome]

These look AI generated, hopefully they're just placeholders

 

[piqued]

Aggressively generic. They're really going to be Hockey Club forever, aren't they?

 

[Barry Amsterdam]

absolutely brutal logos.

 

[KrugAvoy]

Hopefully if they chose mammoth they change the logo a bit. It would be a cool to have the trunk grabbing onto a hockey stick, similar to what the Penguins and Sharks do

 

[RogerRogerr]

I kind of like that they love Yeti so much, that they have it in the Hockey Club logo anyway.
I appreciate that the HC logo is a bit clever with the Yeti+Mountain logo. And HC is generic enough that they can incorporate pretty much any Utah symbols, yeti*, mountain, bees/swarm, etc,

 

[Hobocop]

Don't know if I missed something about why they're so fixed on this blue/powder blue color scheme.

I like Outlaws, but those colors don't say "Outlaws" to me.

 

[WeaponOfChoice]

Hockey Club.

It's a shitty name if the whole league is named "Hockey Club", but if you're the first ones to do it, yeah. Do it.

This would be ideal, but I come from a place and time where everyone makes the wrong choices but can talk a good game.

It doesn't matter, until it does.

But they aren't the first ones to use it

What about a Snake for a logo if they use Outlaws?

 

[Dog]

this is incredibly embarrassing. so bland and unimaginative. How did they botch this so badly with all this time?

Yikes please they must be joking and actually paying someone to make their logo and not going by some basic logos that teenager made!

 

[WeaponOfChoice]

Yikes please they must be joking and actually paying someone to make their logo and not going by some basic logos that teenager made!

Yeah!
/oldmanyellsatcloud

 

[AKL]

if real, these logos are all so so bad

This indicates to me that they need to bring back the Atlanta Thrashers and Arizona Coyotes, and then stop expanding. Branding is getting progressively worse. Any of these team name/logo combinations are so cheesy, I wouldn't even want to rep that.

 

[uncleben]

if real, these logos are all so so bad

So much over-shading and black blocking. They look like pre-made 'Chel logos...



I do at least like the added touch of the integrated Yeti and mountainscape for UHC.
They are completely remarkably un-unique

 

[Nemesis Prime]

if real, these logos are all so so bad

pretty sure that outtlaw logo is one of the generic ones from the NHL games

 

[Zanon]

Those logos look AI generated lmao

 

[red devil]

 

[lakeshirts37]

I kind of like that they love Yeti so much, that they have it in the Hockey Club logo anyway.
I appreciate that the HC logo is a bit clever with the Yeti+Mountain logo. And HC is generic enough that they can incorporate pretty much any Utah symbols, yeti*, mountain, bees/swarm, etc,

ahem you mean “mountain defender”

pretty sure that outtlaw logo is one of the generic ones from the NHL games

It is - really pathetic

 

[Big McLargehuge]

That Outlaws logo is so generic that I'm actually offended by it. That looks worse than something I could hire someon on fiverr to design within a day.

HC logo looks far worse than I was expecting a Yeti-based logo to look, too. Mammoth is the only one of the trio that wouldn't be immediately be begging for a re-design, and even that's basically the exact mental image we all had when thinking what a logo for a team named the Mammoth would look like. Zero creativity in any of these.

So many Graphic Design 101 sins being committed across the board. They wanted to design a horse by committee and instead they got a f***ing camel. Good job.