Tough loss for the Swedes on home ice, but it's great that the WJC is becoming a more significant event in Europe.
If it could only get increased exposure here in America, where millions of rabid hockey fans are almost completely ignorant about it. The rivalries, excitement, and drama of the tournament will be enough to turn casual viewers into fans. It just needs first-time viewers to watch.
Maybe getting it on ESPN, with some of its marketing muscle behind it, instead of the lamentable NHL Network, would be a good start. Over to you, Gary.