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TV ratings for sports other than hockey
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Kirk Van Houten
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Another big day+night for Olympics on NBC
Monday big again
Monday’s “primetime” coverage of the Paris Summer Olympics averaged 31.3 million viewers across the full suite of NBC networks (per Nielsen fast-nationals and Adobe Analytics), a figure that encompasses live afternoon coverage from 2-5 PM ET and a primetime encore — up 70% from the equivalent day of the COVID-delayed Tokyo Olympics three years ago (18.4M). With a streaming audience of 4.5 million, the Nielsen-only audience would be in the neighborhood of 26.8 million. As noted repeatedly, this year’s Olympics is being measured differently than any in past years. Because NBC is airing its usual primetime fare during the day, its “primetime” audience consists of all Olympic programming on the NBC family of networks during the 2-5 PM ET period, in addition to the actual primetime show. Thus, the primetime audience includes events like Monday’s mid-afternoon United States-Japan women’s basketball game on USA, which in past Olympics would not have counted toward the primetime show. Through Monday, NBC’s “primetime” Olympic coverage is averaging 33.8 million viewers, a figure that combines the afternoon and primetime windows, all of the NBC networks, and two measurement companies (Nielsen and Adobe Analytics) — up 77% from Tokyo in 2021 (19.1M). This is the first Olympics in which NBC is airing its primetime fare during the day, and as such the first in which it is combining daytime and primetime viewership. NBC previously issued a combined, multi-network, multi-platform figure in 2016 and 2021.
Monday big again
Monday’s “primetime” coverage of the Paris Summer Olympics averaged 31.3 million viewers across the full suite of NBC networks (per Nielsen fast-nationals and Adobe Analytics), a figure that encompasses live afternoon coverage from 2-5 PM ET and a primetime encore — up 70% from the equivalent day of the COVID-delayed Tokyo Olympics three years ago (18.4M). With a streaming audience of 4.5 million, the Nielsen-only audience would be in the neighborhood of 26.8 million. As noted repeatedly, this year’s Olympics is being measured differently than any in past years. Because NBC is airing its usual primetime fare during the day, its “primetime” audience consists of all Olympic programming on the NBC family of networks during the 2-5 PM ET period, in addition to the actual primetime show. Thus, the primetime audience includes events like Monday’s mid-afternoon United States-Japan women’s basketball game on USA, which in past Olympics would not have counted toward the primetime show. Through Monday, NBC’s “primetime” Olympic coverage is averaging 33.8 million viewers, a figure that combines the afternoon and primetime windows, all of the NBC networks, and two measurement companies (Nielsen and Adobe Analytics) — up 77% from Tokyo in 2021 (19.1M). This is the first Olympics in which NBC is airing its primetime fare during the day, and as such the first in which it is combining daytime and primetime viewership. NBC previously issued a combined, multi-network, multi-platform figure in 2016 and 2021.
Kirk Van Houten
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Summer Olympics viewership cooled a bit Wednesday night — no surprise given the lack of women’s gymnastics — but did not fall too far off pace. The combined audience slipped under 30 million for just the second time in this Olympics, joining the Opening Ceremony (28.6M). Figures include the United States-South Sudan men’s basketball game on USA Network and Peacock, which averaged a combined 4.3 million — surpassing all basketball games during the two prior Olympics, excluding the gold medal game.
As has been noted repeatedly, viewership for this year’s Olympics is not directly comparable to past years. This year’s Olympics is the first in which NBC is airing its primetime events during the day, and thus the first in which it is presenting a combined audience across day and night. It is only the third Summer Olympics — joining Tokyo three years ago and Rio in 2016 — in which NBC’s primetime window has included competing Olympic coverage on its other networks, and also only the third in which NBC is adding its Adobe Analytics-measured streaming audience to the Nielsen-issued figure. If one goes back to London 2012, NBC’s primetime audience was for a single telecast on a single network measured by a single company, in an entirely different era of television when Nielsen audiences consisted solely of in-home viewing and tens of millions more viewers were consuming television on a nightly basis.
Kirk Van Houten
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Saturday’s “primetime” coverage of the Paris Summer Olympics averaged a combined 34.6 million viewers across the full suite of NBC platforms, per Nielsen fast-nationals and Adobe Analytics — a figure that encompasses a live afternoon window and primetime replay — up 111% from the equivalent night of the COVID-delayed Tokyo Olympics three years ago (16.4M). The Saturday figure is the second-highest of the Olympics thus far, behind last Sunday (41.5M) and last Tuesday (34.7M). Also not included in Saturday’s “primetime” figure is the United States-Puerto Rico men’s basketball game, which averaged a combined 9.4 million on NBC in a late morning window and another 3.5 million in an evening re-air on USA Network. The same goes for the United States-Japan women’s soccer quarterfinal, which drew 3.0 million on USA and Peacock in a mid-morning window.
Kirk Van Houten
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Through Monday, “primetime” coverage of the Paris Summer Olympics has averaged 32.6 million viewers combined across a live afternoon window and primetime replay, the full suite of NBC networks, and the measurement companies Nielsen and Adobe Analytics — up 79% from the first eleven nights of the COVID-delayed Tokyo Olympics three years ago (18.2M). There are no apples-to-apples comparisons to past Olympics, but NBC’s 11-night average exceeds Rio in 2016 (29.5M) and is nearly on par with London in 2012 (33.1M). That comes with a laundry list of caveats, including the addition of the live afternoon airing, the combination of all NBC platforms, the combination of multiple measurement companies, and even the addition of Nielsen out-of-home viewing — which was not included in viewership estimates prior to 2020. Monday’s “primetime” coverage averaged 29.1 million viewers, up 70% from the second Monday of the Tokyo Games (17.1M). As the afternoon version of the primetime show runs from 2-5 PM ET, figures exclude live coverage of the gymnastics competition, which aired early in the morning. The Monday show was just the third of 11 to average a combined audience under 30 million, though that number will grow as the second week of the Summer Olympics is typically lesser-watched than the first.
Kirk Van Houten
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Tuesday’s “primetime” coverage of the Paris Summer Olympics averaged a combined 27.4 million viewers across a live afternoon window and primetime replay, the full suite of NBC networks, and the measurement companies Nielsen and Adobe Analytics — up 47% from the equivalent day of the COVID-delayed Tokyo Olympics three years ago (18.6M). Figures include most of the United States-Brazil men’s basketball quarterfinal, which aired primarily during the 2-5 PM ET window NBC is including in its primetime audience. The Americans’ blowout win averaged 3.7 million viewers across USA Network and Peacock. Earlier in the day, the United States-Germany women’s soccer semifinal averaged 3.1 million on the same two networks. That match ended before the “primetime” window began.
Overall, NBC’s “primetime” window is averaging a combined 32.2 million viewers through Tuesday, up 77% from Tokyo (18.2M). This is the first Olympics for which NBC is including a live afternoon window in its primetime average, making comparisons to earlier Games apples-to-oranges — if even that. NBC said Wednesday that its primetime Olympics coverage (including USA) has produced 12 of the 19 largest primetime Nielsen audiences this year, excluding the NFL.
Thursday’s United States-Serbia Olympic men’s basketball semifinal averaged a combined 7.9 million viewers across NBC’s various platforms, including 13.5 million for the second half, per Nielsen and Adobe Analytics. The full game aired on USA Network and Peacock, with the second half also simulcast on the NBC broadcast network. The basketball game counts toward NBC’s “primetime” average for Thursday, which was 28.5 million across a live afternoon airing and primetime replay — up 97% from the equivalent day of the COVID-delayed Tokyo Olympics three years ago (14.5M). NBC did not disclose viewership for Wednesday’s primetime coverage upon repeated request. Based on the network’s reported Olympic-to-date averages, SMW estimates that the Wednesday figure was in the neighborhood of 26 million, the lowest of the Games thus far. NBC’s “primetime” coverage of the Paris Summer Olympics is now averaging 31.6 million viewers combined across afternoon and primetime, Nielsen and Adobe Analytics, and all of the NBC networks — up 77% from Tokyo in 2021 (17.8M).
Kirk Van Houten
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Saturday’s United States-France Olympic men’s basketball final averaged 19.5 million viewers across NBC and Peacock, marking the largest audience for an Olympic basketball gold medal game since 1996 (25.8M), per a combination of Nielsen fast-nationals and Adobe Analytics. With a streaming audience of 2.7 million per Adobe Analytics, the Nielsen-only figure would come in around 16.8 million, still the highest since 1996. The previous high was 16.3 million for another USA-France matchup in 2000. Viewership increased 110% from the previous gold medal game, another USA-France matchup in the COVID-delayed 2021 Olympics. (The famous “Redeem Team” gold medal game in 2008 averaged just 6.0 million, but that aired in the middle of the night.). USA-France aired almost entirely during the 2-5 PM ET afternoon window that NBC counts toward its primetime viewership. As a result, NBC’s primetime audience on Saturday was a combined 30.7 million across daytime, primetime, Nielsen, Adobe, and all of the networks airing events during the respective windows — up 162% from the equivalent day of the COVID-delayed Tokyo Games (11.7M).
In addition to the massive audience for the basketball game, the United States-Brazil women’s soccer final averaged 9.0 million earlier in the day — the most-watched soccer final since 2004. The soccer match aired outside of the primetime window.
Kirk Van Houten
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https://www.sportsmediawatch.com/20...million-combined-nbc-womens-basketball-final/
NBC’s “primetime” coverage of the Paris Summer Olympics averaged a combined 30.7 million viewers across the full suite of NBC platforms (per Nielsen and Adobe Analytics), a figure that includes a live daytime window and primetime replay — up 82% from the COVID-delayed Tokyo Olympics in 2021 (16.9M). With a streaming average of 4.1 million viewers measured by Adobe Analytics, the Nielsen-only average would come in around 26.6 million. The marked shift in methodology renders any comparisons to past Olympics shaky at best. This year’s average is nominally on par with London in 2012 (31.1M), but that average was for a single primetime window on a single network measured by a single company that solely measured in-home viewing.
One event not included in the primetime average was Sunday’s United States-France women’s basketball gold medal game, which aired in a morning window and averaged 7.8 million viewers across NBC and Peacock — down slightly from 7.9 million for the 2021 game, which aired in primetime. In addition, viewership for the USA-Brazil women’s soccer final has been updated from 9.0 to 9.4 million, still the highest for a gold medal game in that sport since 2004.
NBC’s “primetime” coverage of the Paris Summer Olympics averaged a combined 30.7 million viewers across the full suite of NBC platforms (per Nielsen and Adobe Analytics), a figure that includes a live daytime window and primetime replay — up 82% from the COVID-delayed Tokyo Olympics in 2021 (16.9M). With a streaming average of 4.1 million viewers measured by Adobe Analytics, the Nielsen-only average would come in around 26.6 million. The marked shift in methodology renders any comparisons to past Olympics shaky at best. This year’s average is nominally on par with London in 2012 (31.1M), but that average was for a single primetime window on a single network measured by a single company that solely measured in-home viewing.
One event not included in the primetime average was Sunday’s United States-France women’s basketball gold medal game, which aired in a morning window and averaged 7.8 million viewers across NBC and Peacock — down slightly from 7.9 million for the 2021 game, which aired in primetime. In addition, viewership for the USA-Brazil women’s soccer final has been updated from 9.0 to 9.4 million, still the highest for a gold medal game in that sport since 2004.
Kirk Van Houten
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7 in 10 Canadians (27 million) tuned into the extensive television coverage of the Olympic Games Paris 2024 broadcast by CBC/Radio-Canada and its partners over 17 days, with record-breaking audiences also coming to digital platforms, demonstrating the enduring appeal and relevance of the Olympic Games in Canada. 12 million Canadians watched the Paris 2024 Closing Ceremony, more than double compared to Tokyo 2020.
The Top 17 Most-Watched Paris 2024 Moments on CBC
- 2.572 million viewers watched the end of the Closing Ceremony when Tom Cruise jumped out of a plane. (Day 16 - Sunday, August 11 at 5:41 p.m. ET)
- 2.567 million viewers watched the end of Team Canada women’s soccer quarterfinal match against Germany. (Day 8 - Saturday, August 3 at 3:45 pm ET)
- 2.193 million viewers watched Brandie Wilkerson and Melissa Humana-Paredes win silver in women’s beach volleyball. (Day 14 - Friday, August 9 at 5:33 p.m. ET)
- 2.067 million viewers watched Swedish pole vaulter Armand Duplantis attempt a new world record. (Day 10 - Monday, August 5 at 4:17 p.m. ET)
- 1.933 million viewers watched Summer McIntosh’s second gold medal win, in the women’s 200m butterfly. (Day 6 - Thursday, August 1 at 2:35 p.m. ET)
- 1.926 million viewers on CBC watched the Canadian women’s soccer team score a final goal against France to win the game. (Day 2 - Sunday, July 28 at 5 p.m. ET)
- 1.911 million viewers watched the women’s 4x100m medley relay in the hopes of a fourth gold medal for Summer McIntosh, but instead witnessed a fourth place finish. (Day 9 - Sunday, August 4 at 1:38 p.m. ET)
- 1.9 million viewers watched the Canadian women’s soccer team win against Colombia. (Day 5 - Wednesday, July 31 at 4:58 p.m. ET)
- 1.613 million viewers watched Summer McIntosh’s gold medal race in the women’s 400m individual medley. (Day 3 - Monday, July 29 at 2:38 p.m. ET)
- 1.6 million viewers watched the introduction of Team Canada during the Opening Ceremony parade of athletes on the Seine. (Day 0 - Friday, July 26 at 2:01 p.m. ET)
- 1.577 million viewers watched Alysha Newman win a bronze medal in women’s pole vault. (Day 12 - Wednesday, August 7 at 3:33 p.m. ET)
- 1.5 million viewers watched the end of the Canadian men’s basketball game against Spain. (Day 7 - Friday, August 2 at 1:02 p.m. ET)
- 1.47 million viewers watched Summer McIntosh’s silver medal race in the women’s 400m freestyle. (Day 1 - Saturday, July 27 at 2:57 p.m. ET)
- 1.45 million viewers watched the women’s 4x400m relay where USA won gold. (Day 15 - Saturday, August 10 at 3:21 p.m. ET)
- 1.4 million viewers watched Ellie Black’s performance during women’s artistic gymnastics. (Day 4 - Tuesday, July 30 at 1:13 p.m. ET)
- 1.311 million viewers watched Bahrain runner Winfred Yavi set a new Olympic record in the women’s 3000m steeplechase. (Day 11 - Tuesday, August 6 at 10:32 p.m. ET)
- 1.24 million viewers watched American Sydney McLaughlin-Levrone win the 400m hurdles final and set a new world record. (Day 13 - Thursday, August 8 at 3:28 p.m. ET)
LadyStanley
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NBA schedule highlights: Ant-Man vs. KD, a Finals rematch and the must-see games in 2024-25
Let's take a quick spin through the calendar to highlight some of the most anticipated games on the just-released 2024-25 NBA schedule.
sports.yahoo.com
NBA TV schedule
Kirk Van Houten
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https://www.sportsmediawatch.com/20...fl-preseason-mlb-pga-tour-major-league-rugby/
The recent New England-Seattle Major League Rugby final averaged just 200,000 on FOX opposite the Olympics August 7, down from 269,000 last year.
The recent New England-Seattle Major League Rugby final averaged just 200,000 on FOX opposite the Olympics August 7, down from 269,000 last year.
Kirk Van Houten
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The opening weekend averaged 820,000 viewers across six matches live on NBC/Peacock, USA Network, and NBC Sports Digital platforms from Friday, Aug. 16-Sunday, Aug. 18. The Chelsea-Manchester City match on NBC and Peacock on Sunday, featuring defending champion Manchester City earning a 2-0 victory, averaged a Total Audience Delivery (TAD) of 1.85 million viewers, marking the most-watched opening weekend match on record in the U.S. Telemundo delivered an additional 368,000 viewers for Chelsea-Manchester City.
Kirk Van Houten
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FSU-Georgia Tech top "week zero" game in five years
Saturday’s Florida State-Georgia Tech college football game from Dublin, Ireland, averaged 4.99 million viewers on ESPN, marking the largest “week zero” audience since a primetime Miami-Florida game on ESPN in 2019 (6.09M). Compared to last year’s Ireland game, Navy-Notre Dame on NBC, viewership increased 40% from 3.56 million. Two years ago, the Nebraska-Northwestern Ireland game drew 4.42 million on FOX. Excluding bowl games, the Yellow Jackets’ upset win delivered the largest Noon ET college football audience on ESPN since Ohio State-Michigan State in 2016 (5.84M). In other “week zero” action, the FAMU-Norfolk State MEAC/SWAC Kickoff averaged 1.29 million in primetime on ABC — also up 40% from last year, when the game pit South Carolina State against Jackson State (922K). The Rattlers’ win delivered the largest audience for the annual preseason matchup, surpassing the previous high set in 2010.
www.sportsmediawatch.com
Sunday’s Aces-Sky WNBA regular season game averaged 1.22 million viewers on CBS, making it the most-watched WNBA game this season that did not feature or follow Clark and the Indiana Fever. The game was the last on the CBS broadcast network this season. CBS averaged 1.10 million viewers for its eight games this season, up 86% from last year and easily the most-watched WNBA season on the network. CBS began airing games in 2020. In other action, Saturday’s Fever-Lynx game averaged 569,000 viewers on NBA TV — easily the most-watched WNBA game ever on the network. Minnesota’s win topped all-but-five NBA games on NBA TV during the 2023-24 season, including all five of the network’s NBA playoff games.
Saturday’s Florida State-Georgia Tech college football game from Dublin, Ireland, averaged 4.99 million viewers on ESPN, marking the largest “week zero” audience since a primetime Miami-Florida game on ESPN in 2019 (6.09M). Compared to last year’s Ireland game, Navy-Notre Dame on NBC, viewership increased 40% from 3.56 million. Two years ago, the Nebraska-Northwestern Ireland game drew 4.42 million on FOX. Excluding bowl games, the Yellow Jackets’ upset win delivered the largest Noon ET college football audience on ESPN since Ohio State-Michigan State in 2016 (5.84M). In other “week zero” action, the FAMU-Norfolk State MEAC/SWAC Kickoff averaged 1.29 million in primetime on ABC — also up 40% from last year, when the game pit South Carolina State against Jackson State (922K). The Rattlers’ win delivered the largest audience for the annual preseason matchup, surpassing the previous high set in 2010.
Aces-Sky tops million mark on CBS; Clark lifts NBA TV to new high
The WNBA topped the million viewer mark yet again, and in a rarity the game did not feature Caitlin Clark.
www.sportsmediawatch.com
Sunday’s Aces-Sky WNBA regular season game averaged 1.22 million viewers on CBS, making it the most-watched WNBA game this season that did not feature or follow Clark and the Indiana Fever. The game was the last on the CBS broadcast network this season. CBS averaged 1.10 million viewers for its eight games this season, up 86% from last year and easily the most-watched WNBA season on the network. CBS began airing games in 2020. In other action, Saturday’s Fever-Lynx game averaged 569,000 viewers on NBA TV — easily the most-watched WNBA game ever on the network. Minnesota’s win topped all-but-five NBA games on NBA TV during the 2023-24 season, including all five of the network’s NBA playoff games.
Kirk Van Houten
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Thursday’s North Dakota State-Colorado college football game averaged a 2.6 rating and 4.76 million viewers on ESPN, marking the network’s most-watched game on the opening Thursday of the season since Ohio State-Indiana in 2017 (5.13M). Across all networks, Colorado’s narrow win was the most-watched opening Thursday game since Ohio State-Minnesota on FOX two years ago. Ratings and viewership increased 49% from Florida-Utes on ESPN last year, which coincided with the network going dark on Charter cable (1.7, 3.19M). North Dakota State-Colorado dominated the opening Thursday of the season, cruising past the weather-delayed North Carolina-Minnesota game on FOX — which drew a 1.1 and 1.83 million, the least-watched of the Thursday openers on FOX (four total). In other action, BTN drew a 0.15 and 269,000 for Howard-Rutgers.
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Kirk Van Houten
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SEC-fueled ABC nears high for opening Saturday of season
In its debut as the new broadcast television home of SEC football, ABC scored strong numbers on the opening Saturday of play.
www.sportsmediawatch.com
ABC averaged 7.6 million viewers for its opening Saturday college football tripleheader, according to Nielsen fast-nationals and Adobe Analytics, trailing only 2017 as the network’s highest average on the opening Saturday of play. The primetime Notre Dame-Texas A&M game led the way with 8.2 million, more-than-double North Carolina-South Carolina last year (3.40M) and the network’s most-watched Saturday Night Football game — in any week of the season — since Notre Dame-Ohio State on the opening Saturday two years ago (10.53M). Earlier in the day, Miami’s rout of Florida averaged 6.6 million in the debut of the “SEC on ABC” — the network’s most-watched week one game in the mid-afternoon window since Michigan-Florida in 2017. That surpasses the past two “SEC on CBS” season openers, though those aired in week three. ABC opened the day with 7.9 million for Georgia’s rout of Clemson, marking the most-watched Noon ET game on the opening Saturday of play. Viewership unsurprisingly blew by last year’s low-wattage slate, which consisted of Virginia-Tennessee (2.46M), Boise State-Washington (1.97M) and the previously-mentioned North Carolina-South Carolina game.
USC-LSU viewership strong despite slight decline
USC-LSU delivered another strong audience for ABC, though it could not quite measure up to FSU-LSU in the same window last year.
www.sportsmediawatch.com
Sunday’s USC-LSU college football game averaged 9.2 million viewers, per Nielsen fast-nationals and Adobe Analytics — down 4% from LSU-Florida State last year, but still the second-largest audience for the annual Sunday night game since 2016 (Notre Dame-Texas: 10.95M). It was also the most-watched game involving USC since the 2017 Cotton Bowl against Ohio State (9.47M) and the Trojans’ most-watched regular season game since their 2012 matchup with Notre Dame (16.1M). Overall, ABC averaged 8.0 million viewers for its four opening weekend games — trailing only 2016 as its most-watched week one on record. All four of the network’s games featured SEC teams, though only two aired as part of the network’s new “SEC on ABC” package.
Kirk Van Houten
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Kirk Van Houten
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In the season-debut of FOX “Big Noon Saturday,” the weather-delayed Penn State-West Virginia game averaged 2.99 million viewers — unsurprisingly down sharply from Colorado-TCU last year, which featured the Buffaloes debut of Deion Sanders (7.26M). Akron-Ohio State averaged 2.97 million in the season debut of the Big Ten on CBS — down from Ohio State-Indiana in the same window last year (4.65M). That led into a primetime UCLA-Hawaii game at 1.13 million, down from Texas Tech-Wyoming a year ago (1.43M).
Kirk Van Houten
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Kirk Van Houten
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Kirk Van Houten
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Kirk Van Houten
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https://www.sportsmediawatch.com/2024/09/caitlin-clark-ratings-record-nba-tv/
Last Sunday’s Fever-Wings WNBA regular season game averaged 652,000 viewers on NBA TV, marking the largest WNBA audience ever on the network — surpassing a high of 617,000 for Fever-Dream less than a week earlier. It was the third WNBA record set on NBA TV in the span of eight days, all for games involving the Clark-led Fever. Overall, NBA TV has set a viewership record seven times this season — again, all for games involving Clark. Prior to this season, the record for a WNBA game on NBA TV was 210,000 for a winner-take-all Lynx-Mercury playoff game in 2014 to determine who would advance to the WNBA Finals.
Notably, Indiana’s win averaged more viewers than any NBA game on NBA TV last season, regular season or playoffs. Last year’s season-high on NBA TV was 645,000 for Cavaliers-Warriors in November. The last NBA game with a larger audience on NBA TV was Heat-Bucks Game 5 in the 2023 playoffs, which saw eighth-seeded Miami complete an upset of top-seeded Milwaukee (934K).
Damn really wonder where the NHL is dead because of Caitlin Clark's debut crowd is because this has to mean the NBA is dead now.
Last Sunday’s Fever-Wings WNBA regular season game averaged 652,000 viewers on NBA TV, marking the largest WNBA audience ever on the network — surpassing a high of 617,000 for Fever-Dream less than a week earlier. It was the third WNBA record set on NBA TV in the span of eight days, all for games involving the Clark-led Fever. Overall, NBA TV has set a viewership record seven times this season — again, all for games involving Clark. Prior to this season, the record for a WNBA game on NBA TV was 210,000 for a winner-take-all Lynx-Mercury playoff game in 2014 to determine who would advance to the WNBA Finals.
Notably, Indiana’s win averaged more viewers than any NBA game on NBA TV last season, regular season or playoffs. Last year’s season-high on NBA TV was 645,000 for Cavaliers-Warriors in November. The last NBA game with a larger audience on NBA TV was Heat-Bucks Game 5 in the 2023 playoffs, which saw eighth-seeded Miami complete an upset of top-seeded Milwaukee (934K).
Damn really wonder where the NHL is dead because of Caitlin Clark's debut crowd is because this has to mean the NBA is dead now.
