So you have no thoughts at all about expanding the sport outside of NA then? The NHL grows in Europe when people can see their stars in tournaments, it will bring in money from TV-rights. If the sport wants to grow larger in Asia you need to have the best players on the ice to really put on a show.
How can a sport like hockey grow in countries that usually don't see the sport if it wasn't for the olympics?
I know you don't care about the rest of the world probably, since "no one" can watch it anyways (Europe = no one I guess?) but believe it or not, what is good for hockey is more countries involved, higher interest around the world will give extra incomes, more players of higher quality and you might start a fanbase in another country, if you have any knowledge of soccer, you might know of teams like FC Barcelona, Real Madrid etc. They have a huge fanbase in Asia, alot of income comes to the clubs from selling sportjerseys to them.
Why wouldn't NHL-teams want to tap into those markets too?