The only fans who "cheer for losses" are wierdo obsessives. They're a rounding error.
Besides, who cares what some tiny subset of fans do? If I want to cheer for own goals, that's my business.
I am counted among that group of fans who occasionally cheers for losses when suitable. The "tank bowl" between Arizona and Buffalo during the 2014-15 season, leading up to the McEichel draft, was the epitome of it, where I booed every Coyotes goal and cheered when Buffalo scored. That game was also amusing on a side note, because I brought my roommate and his fiancée to the game. It was the latter's first NHL game, since she's from Kazakhstan (born there when it was part of the Soviet Union). She started yelling at the players in Russian, and I think the fans surrounding us were pretty confused.
Unfortunately (for me at least), the Coyotes won that game.
