Granted, all fans can adopt such self-serving double standards, yet I find most Canadians to be pretty consistent.
When it comes to events that we don't particularly value (namely the WHC) it isn't irrelevant only when we lose and then suddenly is of the utmost importance when we win. Canadians were pretty indifferent to gold in 1994, 1997, 2003, 2004 and 2007. No street parties, no bars crowded with fans for the final. It was nice to win but few Canadians seemed to care either way.
I hate to generalize (and I'm sure this doesn't apply to all Russians), but most Russian fans I've met have been shamelessly hypocritical when it comes to NHL-run events.
Of course ALL Soviet gold medals at the Worlds and Olympics matter - even when it was the best of the USSR beating up on no-name amateurs. But the only best-on-best hockey at the Canada Cup? Totally useless. It was on small ice, had no IIHF sanction and the refs were biased. The whole event was a meaningless fraud.
But not the final in 1981 and the 1979 Challenge Cup! No sir. That's when Russia showed those arrogant North Americans who was boss! Sigh...