I have some serious questions about how this team operates, but I don’t have many doubts that their goal every year is to win the Super Bowl. To win the Super Bowl, you need to make the playoffs. To make the playoffs you need to have a winning record. I think that’s all there is to it.
They typically just focus one year at a time. I think this offseason is the first one in a while I can remember that seems to be setting up more for the year after than the upcoming one.
I'm admittedly probably one of the more annoyingly pessimistic opinions on the state of the team, yet I feel like even I give them more credit than what you're stating here.
I simply cannot believe they truly think their goal every year is to win a Super Bowl when they're putting out the caliber of quarterback they have over the past 5 years on the field. Not even I think they're that delusional.
They have to know when they're throwing out Hodges, Rudolph, Trubisky, Pickett, etc. that they don't have any realistic chance of making the Super Bowl. They know at best they might make a wild card game and then likely hope to stay competitive in said game.
They simply have to have different motivations behind doing what they do year to year, and it's can't logically be winning a Super Bowl, unless you think again they have no brains.
I find it far more believable the Rooney's simply don't want to commit to extended losing seasons trying to draft a franchise QB for fear of loss in gate revenue, or the potential loss of team culture, or whatever justification you can think of that isn't they're just that oblivious to the reality of them actually making a Super Bowl any of these past seasons.
I mean, when was the last time a wild card team simply made the playoffs and then went on an unexpected championship run? This isn't hockey, pretty much the perceived contenders in the regular season usually make the Super Bowl.
Sure, there's the occasional outlier. Washington as a 6th seed made the NFC championship game last season, but nobody thought that was a longshot beforehand due to how good Daniels turned out. I think the last team that was a genuine surprise to make the Super Bowl was Cincinnati, and only because of how quickly they did so after having drafted 1st overall, not because of the quality of their roster. The 5th seed Bucs won the Super Bowl the year before that, but that result had the Brady factor.
Long story short, there are very few genuine surprise teams winning Super Bowl's today.
So again, unless the Steelers are just that unique in their delusion, they know going into these seasons they aren't real threats in the post season.
They clearly are not building the team each year to win championships, and they clearly until maybe this year aren't punting seasons to improve future prospects. So what has their goal actually been then?