100%. Studios like a24 and Neon have gotten really good at that and are now the cream of the crop, in fact, for horror films. They get it. A24 has stumbled a bit as of late though as their stock has risen. They're starting to become more mainstream and the product has suffered.Is there a story connected to this that I’m missing? (Haven’t seen the movie)
I think there is a broad point here about studios missing the mark with audiences and churning out some soulless, unimaginative and formulaic movies rather than venturing into new or uncharted territory.
I think the horror genre has actually had this figured out for a while. The movies are low budget and usually lovingly made and passionately acted, and they make bank for their studios. Not billions of dollars, mind you, but still handsome profits.
The rest of the industry should be taking notes.