I am not sure in day to day parlance if that what people means, by tell me what to do (they do not have in mind small company with not the first beginning of any power of them selling products with marketing, but people that either use group shaming or even state power, could be wrong) and NHL gambling ads will usually be really careful in that regard I would imagine.
Something like this:
will never say: to bet, to download... they put bet in the name of the product because it is maybe even restricted to tell it as a verb in a sentence, show someone that press a button no say download the app, it will be indirect, like showing and talking odds, it is an ads with no direct call to action. A bit like cigarette ads for a long time had no call to action in them, they were a desert or cowboy on a billboard without any mention or notion that it was a cigarettes company that bought it.