discostu
Registered User
I assumed it to mean that the $35M is profit, with $100M being the net.
That's the most likely explanation, but, it's clearly not what is stated. If it's incorrect, it's bad reporting, and, makes any number in the article difficult to really believe. Bad reporting.
Does this mean Bell Globemedia is overbidding by $40M?
Or, will the private broadcaster do a better job of selling commercial time?
Hopefully this doesn't mean an increase in commercials.
If we assume the numbers in the article are true, it doesn't mean that Bell is overbidding. It means that they think they can generate more net revenue than CBC is. They think they can make money on this deal, otherwise, they wouldn't do it.
They likely think they can sell more ads, by getting more viewers, and charging their advertisers more money for those ads. They also likely believe they can do it at a cheaper cost. CBC is notorious for having higher production cost than its private counterparts.