What I don't get is the contradiction in regular season versus playoff attitudes. After 13 pages, I'd be shocked if people hadn't mentioned this already, but I'll just throw it out there anyways.
Beyond simply the league expanding, those up top have made it a priority for every team to match-up against every other team in the league at least once, if not twice, every regular season. On the other hand, I believe the maximum now for divisional games is four matchups a year. I don't understand this. I'm happy for whichever cities can support them to have an NHL team. But it doesn't do anything for me as a Bruins fan to play Seattle or Dallas or Minnesota...blah, blah, blah. I am guessing there is some justification of "fairness" going on trying not to have one team in a weak division pad its season stats by simply beating lesser teams in their division. But there's plenty of other "unfair" variables at play too that can't be gotten rid of.
On the other hand, the playoffs seem to serve as trying to enhance rivalries. So it seems like the league tries to force rivalrieis for the vast majority of the season and then actually propagates the legitime ones for a couple months at the end. Is that actually good for business? Having to listen to some talking head tell me there is a "heated rivalry" between the Bruins and (insert team in which there is no actual rivalry) during the regular season is just grating. I've been a fan for 30 years. I know there is no "feud" between the Bruins and the modern-day Red Wings. Or Rangers.