majormajor
Registered User
- Jun 23, 2018
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The NHL is thriving in a high inflation environment ... the reason might be more obvious than we thought ... ice hockey in general is an expensive sport and it has a lot of high income fans.
It would make sense that the NHL has a large pool of high income fans. If you're a "hockey family" that could afford to put one of your kids in hockey instead of basketball or soccer, odds are you can also probably afford a $80+ ticket + $20 dollar hot dog and beer + $200 jersey.
All that's happening with higher pricing is the NHL is making even more money. Sure the bottom end of the fanbase is being priced out, but the richer portion is just making up for it. Business is good for Mr. Bettman.
Technically the high inflation environment ended two years ago. Prices have been nearly flat for the last couple years.
In any case, inflation doesn't necessarily make inequality worse. Wages are prices and go up along with everything else. In the pandemic inflation the income groups with the biggest percentage gains in income were at the bottom. The problem is that rent increased even faster. Once again, it's the housing crisis. In this case driving some of the last remnants of the low income fanbase out.
What the NHL has benefited from in recent years is the real income gains and capital income gains in the upper middle class in the U.S. Real incomes are up.
Is that money in home equity liquid?
It doesn't matter, people spend as if it is liquid. There is a "wealth effect" in macroeconomics where people are more likely to borrow and spend if they have higher home equity. They certainly have not stopped going to hockey games.