Sens Lounge: "Pleeease won't you be.....my neighbour"

[Stylizer1]

In what industries are you investing in?

I don't have investments now as there's too many things we need to spend money on right now like pay off cars or buy back pension or buyout this water heater rental,etc. all these things were losing money on.

i was investing in finance, tech, and lithium/battery/EV technology.

Had companies like:

Microsoft
Google
Apple
CIBC
Visa
MasterCard
Cameco
NexGen
American lithium
Evolve automobile
Berkshire Hathaway
Broadcom

Just to name a few. Some loss in the 2020-2024 timeline, but most gained, and some gained by a lot.

Once I had 2-3k I would buy as many stocks in a certain company, and while saving up the next 2-3k would do a lot of reading to figure out what the next good buy might be. And every other purchase was like a big mega known company that I see as generally safer.

I don't love you anymore.

 

[jbeck5]

I don't love you anymore.

I don't love your style, izer! 1 love.

 

[thinkwild]

Look whats happening to The Bay right now. In 2008 the Hudson Bay Company was bought by NRDC Equity Partners, LLC.

"NRDC's current portfolio includes two of the leading companies in their sectors, Hudson's Bay Company (HBC) and Retail Opportunity Investments Corporation (ROIC).

HBC is a holding company that owns and manages over 57,000,000 square feet (5,300,000 m2) of retail properties located in Canada and the U.S. through its two main divisions:

Hudson's Bay – operates over 80 department stores across Canada
Saks Global – operates various department stores and outlet stores in the U.S., including:
Bergdorf Goodman
Neiman Marcus
Neiman Marcus Last Call
Saks Fifth Avenue
Saks Off 5th

NRDC formed its real estate investment trust portfolio company, ROIC, through a public equity raise of $414 million completed in October 2009. ROIC focuses on acquiring and growing high quality shopping centers. It has invested over $200 million and has completed/announced 14 transactions as of September 2010.

NRDC owned Lord & Taylor from 2006 to 2019, operating 50 department stores and four outlet centers located in the U.S. The sale of the chain to Le Tote Inc. was announced in August 2019. Home Outfitters, another subsidiary, operated 69 kitchen, bath, and bed superstores across Canada until closing in 2019."

They were never interested in the brand just the real estate.

The media landscape(news, music, movie etc.), Automotive,(Stelantis), Honda and Nissan Merger(were in talks to become the 3rd largest car maker).

Only 10 companies control almost every large food and beverage brand in the world. These companies — Nestlé, Pepsico, Coca-Cola, Unilever, Danone, General Mills, Kellogg's, Mars, Associated British Foods, and Mondelez.

Who is the major owner of Coca-Cola? Largest shareholders include Berkshire Hathaway Inc, Vanguard Group Inc, BlackRock, Inc., State Street Corp..... all investment conglomerates.

But we have to foot the bill for carbon? This is the reality, this is globalism and these are the people selling us climate change.

Well aside from the fact that we arent really footing a bill for carbon as much as being incented to change away from it and start the new economy and most of us were making money from the rebate in what was originally a conservative value proposition.

But its the idea that you looked at those 10 companies and attributed the problem as globalization. Im not even sure what that is supposed to mean exactly and what is intended as the alternative. But that more to me looks like the natural result of unregulated capitalism. Of trans national corporations benefiting from a lack of regulation, tax laws, and anti trust laws perhaps. If you want to fight globalization, which for Canada seems a particularly bad idea, i think you will have to regulate capitalism a lot better.

 

[Cosmix]

This has nothing to do with investing. You're just complaining to complain.

When it comes to the stock market, there are proven winning strategies....people just don't like the idea of potentially taking a step back even if it means taking a step forward.

I remember the first time I invested. I had saved up like 20k and it went down to like 16k in 2 weeks. People are scared of that. that was the equivalent of 2 months worth of salary for me. Gone. Without doing anything.

My dad said "relax. Sit tight. That's all part of it"

And it went up...and then down...like 8-10 months later I break even back to 20 grand. Thinking "well it's just gone up for a while so it will probably go back down...what a waste. I should have had it in a 2% savings account or 6% GIC or whatever".

But sure enough, like always, the market goes up and up long term.

So after a year, what happens? Well, the trends of most is going up...and I've saved another 10k...so let's invest. Well, everything just generally kept going up and up and up....so after a couple years, that 30k turns into 45-50k.

Perfect timing, I'm looking for a house. Sell all. Made 15-20k on my 30k invested over 3 year period. The first year was just climbing out of a whole I made in the first month. I guess my initial timing was poor. If I invested a month later, I would have been up many thousands. Oh well lol.

The rule there is, invest as early as you can. Time in the market is more important than timing the market...because that's too risky. Can go either way...whereas time in the market is a proven climb.

Gotta watch out for falling into the "buy the big winners" approach. I did that for a while. I also diversify and buy foreign stocks. Now I buy and hold large successful companies' stocks via index funds. S&P500 index.

 

[jbeck5]

Gotta watch out for falling into the "buy the big winners" approach. I did that for a while. I also diversify and buy foreign stocks. Now I buy and hold large successful companies' stocks via index funds. S&P500 index.

That's why you diversify. Don't put all your eggs in one basket so to speak. If you're buying individual stocks, try to make sure you have over a dozen different ones if not more, so if anything goes south, it's not a big deal.

Would take a total world wide collapse for all of Amazon, google, apple, Microsoft, MasterCard, visa, etc to all go down big time. One may go down...or they may all go down slightly short term, but over several years, those major players will collectively go up even if one loses.

 

[frightenedinmatenum2]

My grandpa sold his nest egg in 2008 after the crash. FML.

 

[FunkySeeFunkyDoo]

Gotta watch out for falling into the "buy the big winners" approach. I did that for a while. I also diversify and buy foreign stocks. Now I buy and hold large successful companies' stocks via index funds. S&P500 index.

Buy and hold the S&P 500 index is the correct approach for the vast majority of people.

 

[Stylizer1]

Well aside from the fact that we arent really footing a bill for carbon as much as being incented to change away from it and start the new economy and most of us were making money from the rebate in what was originally a conservative value proposition.

But its the idea that you looked at those 10 companies and attributed the problem as globalization. Im not even sure what that is supposed to mean exactly and what is intended as the alternative. But that more to me looks like the natural result of unregulated capitalism. Of trans national corporations benefiting from a lack of regulation, tax laws, and anti trust laws perhaps. If you want to fight globalization, which for Canada seems a particularly bad idea, i think you will have to regulate capitalism a lot better.

The world is getting smaller and these conglomerates are forcing the world through a funnel that they will control. What made the west strong was producing, that's what gave us a strong middle class. All of those industries I listed are all in on consolidation a power, they just keep getting bigger and bigger. Look at how much Canada regulates capitalism, we do it so much that we lose everything. When we lose the likes of a Canadian Tire, Loblaws, Home Hardware, Air Canada etc, those footprints which distinguish us from the US will leave us as a client state with no power as a sovereign country. Hello 51st state.

Unregulated capitalism of trans national corporations benefiting from a lack of regulation, tax laws, and anti trust laws is what globalization requires, tariffs get in the way of that. Before 1947 tariffs were what made the west an economic power. Post the General Agreement on Tariffs and Trade (GATT) globalism became a capitalists dream because it removed all of the trade barriers.

There is only so much wealth to go around and "Climate Change" prevents nations from reaching their true potential. The countries/corporations/people who benefited and divided the world up and are responsible for third world conditions do not want developing economies to reap the benefit of cheap energy.

 

[Cosmix]

One approach is to allocate your investments using an asset allocation approach. The Canadian Couch Potato site lists some options:

ETF Portfolios - Canadian Couch Potato | Canadian Couch Potato

These all in one ETF portfolios by Canadian Couch Potato are the best solution for the vast majority of DIY investors. Learn more.

canadiancouchpotato.com

 

[Big Muddy]

Buy and hold the S&P 500 index is the correct approach for the vast majority of people.

Like SPY which is an S&P 500 index ETF. Really can’t go wrong with that one if you hold it for many years. An investor can do other things to supplement but this should be a core one. (note U.S. content).

 

[JSSSTP]

Hey everybody,
Sorry if this was already posted, but here’s a video of the Q&A with Leeder and Staios

 

[BonHoonLayneCornell]

Hey everybody,
Sorry if this was already posted, but here’s a video of the Q&A with Leeder and Staios

Thanks for posting!

 

[Loach]

The world is getting smaller and these conglomerates are forcing the world through a funnel that they will control. What made the west strong was producing, that's what gave us a strong middle class. All of those industries I listed are all in on consolidation a power, they just keep getting bigger and bigger. Look at how much Canada regulates capitalism, we do it so much that we lose everything. When we lose the likes of a Canadian Tire, Loblaws, Home Hardware, Air Canada etc, those footprints which distinguish us from the US will leave us as a client state with no power as a sovereign country. Hello 51st state.

Unregulated capitalism of trans national corporations benefiting from a lack of regulation, tax laws, and anti trust laws is what globalization requires, tariffs get in the way of that. Before 1947 tariffs were what made the west an economic power. Post the General Agreement on Tariffs and Trade (GATT) globalism became a capitalists dream because it removed all of the trade barriers.

There is only so much wealth to go around and "Climate Change" prevents nations from reaching their true potential. The countries/corporations/people who benefited and divided the world up and are responsible for third world conditions do not want developing economies to reap the benefit of cheap energy.

Everything is Communist until they tank and need tax dollar bailouts for themselves to get out of the mess they created by ripping people...then it's ok for govenment to regulate or help.

 

[Beech]

Ireland and Poland have very small countries compared to Canada and have GDP's equal to that of Ontario and Quebec.

In 2023 almost 60% of Poland's energy came from coal and have started fazing it out because it's getting too costly to mine. Ireland has a population of 5.3 million and the majority of their energy comes from Wind.

China, India, and the US make up 70% of coal burners and yet don't have a consumer carbon tax. Canada still mines coal and exports most of it to Asia.

There will always be markets for energy so we should finally be taking advantage of it to benefit our country first. Fix the problems that have plagued our Country for decades and then you would see more people ready invest in a new philosophy when it comes to climate change. The only way this happens is with new money. Instead we are being forced into a corner by the people who caused the pollution in the first place and are now the ones with the solution off of our backs.

If you get on Ventusky.com, there is a screen that allows you to see "pollution/Air Quality".. And the world over.

a value of 25 Micro g/M^3 is the cut-off limit.

Energy producing nations all blow by that and are at 400 or more. These same nations have poor health records and lower than average life expectancy.

Now if you zoom into North America, you will see, Energy producing areas "Texas/Oklahoma", Northern Alberta are all above 25 and can hit 100 or more

Further review will show you that areas in and around major cities, and downstream (air current wise) of these major population centers, also have pollution levels above 25. Some as high as 100.. Hello Toronto and all communities North and North-East of it. Essentially fossil fuel burning is killing residents of King City and the environs.

Mining, energy generation and other "dirty fuel" practices, are killing people.

When Cornwall still had a large paper mill, and Courtals and 1-2 other factories that burnt fuel and spewed toxins, it was not just 'Stink town". But Cancer town... My wife is one victim. Dead at 70, after a 7 year Cancer battle.

So, we can say "the economy" and continue to Pollute the environment. And sit back and die... Or we can start doing something concrete about it.

Do a Google search. There is a report online, done by Stats Canada in 2018 or 2019. About Cancer in Canada... By 2030, one in two Canadians will be touched by it. That does not mean, 1 in 2 will get it. It does mean 1 in 2 of us will get it, or be very close to someone that does.. You can scratch me of the list. I hit that magic number.

By 2030, a sizable chunk of the people on HFBoards-Ottawa, will come to know the second floor of the Oncology building at the Ottawa General. That is where Chemo treatment is done. That is where people who get pumped with 1-2 litres of Chemo and saline and other medicines, pees on the floor, because they can't get to a bathroom fast enough. It is also where ashen looking faces, stare at you, and stare up at God. Hoping a miracle occurs! It is where people who have reactions to chemo start screaming and crying.

It is where; no one is an atheist. No one is brave and no one gives a f*** about the economy.

It is where, the unfortunate will ring a bell, when their chemo sessions end. Thinking the nightmare is over. Only to be back 16 to 24 months later. My wife rang it 3 times. And died before she could ring it a 4th.

2030.. that is in 5 years.. Best of luck to everyone.

 

[Stylizer1]

If you get on Ventusky.com, there is a screen that allows you to see "pollution/Air Quality".. And the world over.

a value of 25 Micro g/M^3 is the cut-off limit.

Energy producing nations all blow by that and are at 400 or more. These same nations have poor health records and lower than average life expectancy.

Now if you zoom into North America, you will see, Energy producing areas "Texas/Oklahoma", Northern Alberta are all above 25 and can hit 100 or more

Further review will show you that areas in and around major cities, and downstream (air current wise) of these major population centers, also have pollution levels above 25. Some as high as 100.. Hello Toronto and all communities North and North-East of it. Essentially fossil fuel burning is killing residents of King City and the environs.

Mining, energy generation and other "dirty fuel" practices, are killing people.

When Cornwall still had a large paper mill, and Courtals and 1-2 other factories that burnt fuel and spewed toxins, it was not just 'Stink town". But Cancer town... My wife is one victim. Dead at 70, after a 7 year Cancer battle.

So, we can say "the economy" and continue to Pollute the environment. And sit back and die... Or we can start doing something concrete about it.

Do a Google search. There is a report online, done by Stats Canada in 2018 or 2019. About Cancer in Canada... By 2030, one in two Canadians will be touched by it. That does not mean, 1 in 2 will get it. It does mean 1 in 2 of us will get it, or be very close to someone that does.. You can scratch me of the list. I hit that magic number.

By 2030, a sizable chunk of the people on HFBoards-Ottawa, will come to know the second floor of the Oncology building at the Ottawa General. That is where Chemo treatment is done. That is where people who get pumped with 1-2 litres of Chemo and saline and other medicines, pees on the floor, because they can't get to a bathroom fast enough. It is also where ashen looking faces, stare at you, and stare up at God. Hoping a miracle occurs! It is where people who have reactions to chemo start screaming and crying.

It is where; no one is an atheist. No one is brave and no one gives a f*** about the economy.

It is where, the unfortunate will ring a bell, when their chemo sessions end. Thinking the nightmare is over. Only to be back 16 to 24 months later. My wife rang it 3 times. And died before she could ring it a 4th.

2030.. that is in 5 years.. Best of luck to everyone.

You made this post personal so I will leave it at that.

 

[Nac Mac Feegle]

Everything is Communist until they tank and need tax dollar bailouts for themselves to get out of the mess they created by ripping people...then it's ok for govenment to regulate or help.

Yep...privatize the profits, socialize the losses. Business isn't even hiding their intentions anymore. And that's what really worries me....when they hide their true intent, it means they know there's still a lot of time to play the game. But laying everything out there open for all to see...it means they no longer care. Either they have so much power and control they can let the mask fall off, or we're reaching the end of the game for everyone.

 

[Nac Mac Feegle]

If you get on Ventusky.com, there is a screen that allows you to see "pollution/Air Quality".. And the world over.

a value of 25 Micro g/M^3 is the cut-off limit.

Energy producing nations all blow by that and are at 400 or more. These same nations have poor health records and lower than average life expectancy.

Now if you zoom into North America, you will see, Energy producing areas "Texas/Oklahoma", Northern Alberta are all above 25 and can hit 100 or more

Further review will show you that areas in and around major cities, and downstream (air current wise) of these major population centers, also have pollution levels above 25. Some as high as 100.. Hello Toronto and all communities North and North-East of it. Essentially fossil fuel burning is killing residents of King City and the environs.

Mining, energy generation and other "dirty fuel" practices, are killing people.

When Cornwall still had a large paper mill, and Courtals and 1-2 other factories that burnt fuel and spewed toxins, it was not just 'Stink town". But Cancer town... My wife is one victim. Dead at 70, after a 7 year Cancer battle.

So, we can say "the economy" and continue to Pollute the environment. And sit back and die... Or we can start doing something concrete about it.

Do a Google search. There is a report online, done by Stats Canada in 2018 or 2019. About Cancer in Canada... By 2030, one in two Canadians will be touched by it. That does not mean, 1 in 2 will get it. It does mean 1 in 2 of us will get it, or be very close to someone that does.. You can scratch me of the list. I hit that magic number.

By 2030, a sizable chunk of the people on HFBoards-Ottawa, will come to know the second floor of the Oncology building at the Ottawa General. That is where Chemo treatment is done. That is where people who get pumped with 1-2 litres of Chemo and saline and other medicines, pees on the floor, because they can't get to a bathroom fast enough. It is also where ashen looking faces, stare at you, and stare up at God. Hoping a miracle occurs! It is where people who have reactions to chemo start screaming and crying.

It is where; no one is an atheist. No one is brave and no one gives a f*** about the economy.

It is where, the unfortunate will ring a bell, when their chemo sessions end. Thinking the nightmare is over. Only to be back 16 to 24 months later. My wife rang it 3 times. And died before she could ring it a 4th.

2030.. that is in 5 years.. Best of luck to everyone.

Beech, man...I just want to give you a hug. Cancer sucks. It's a monster that has pretty much taken almost everyone in my family tree. What a person has to go through with that disease....it's horrific. And it's hitting way too many people these days.

 

[maclean]

Yep...privatize the profits, socialize the losses. Business isn't even hiding their intentions anymore. And that's what really worries me....when they hide their true intent, it means they know there's still a lot of time to play the game. But laying everything out there open for all to see...it means they no longer care. Either they have so much power and control they can let the mask fall off, or we're reaching the end of the game for everyone.

Part of it is that it's become part of popular culture by now. Everywhere you look, people are unabashedly going after "that bag", and everyone else just cheers them on, because they know the whole game is rigged and what they see is that living a modest moral life will only ever keep you chained to that grindstone

 

[Tnuoc Alucard]

The Baby Boom generation, born between 1946 and 1964, has been a massive demographic force, shaping economies and markets as their needs evolved over time. An investment strategy tied to anticipating their "wants and needs" has historically been lucrative because of their sheer size—roughly 76 million people in the U.S. alone—and their collective purchasing power. The idea is simple: invest in industries and companies that cater to the dominant life stage of this cohort as they age. Here’s a short summary with examples across their lifecycle and what might still work as they enter their retirement years.

In the 1950s and early 1960s, as children, Baby Boomers drove demand for toys, baby products, and suburban housing. Companies like Mattel (think Barbie dolls) and diaper makers like Procter & Gamble thrived. Investors who bet on these consumer goods or real estate developers building family homes saw strong returns. As teenagers in the 1960s and 1970s, Boomers fueled the rise of fast food (McDonald’s), music (record labels and later stereo equipment), and affordable cars (Ford Mustang era). Young adulthood in the 1970s and 1980s shifted focus to homeownership, appliances, and starter families—think homebuilders like Lennar or appliance giants like Whirlpool, alongside early tech like IBM as they entered the workforce.

By the 1990s and 2000s, as middle-aged adults, Boomers prioritized wealth-building and convenience. Financial services (Vanguard, Fidelity), luxury goods, and bigger homes (Home Depot for renovations) boomed. Their peak earning years also saw tech adoption—Apple and Microsoft rode this wave. In the 2010s, as they approached retirement, travel and leisure spiked—cruise lines like Carnival or RV makers like Winnebago cashed in.

Now, in 2025, with most Boomers in their 60s to late 70s, their needs center on health and retirement living. Healthcare is the big play: pharmaceutical companies (Pfizer, Moderna for age-related drugs), medical devices (Medtronic for pacemakers), and senior care (assisted living chains like Brookdale). Telemedicine and health tech, like wearable monitors, are also growing as Boomers seek independence. Beyond health, consider income-focused investments they favor, like dividend-paying stocks or REITs tied to senior housing. Their wealth transfer to younger generations could also boost estate planning services or education-focused investments (529 plan providers).

The strategy’s core? Follow the Boomers’ life cycle, and bet on what keeps them comfortable, healthy, and spending. Health-related sectors are the standout for their twilight years.

 

[jbeck5]

If you get on Ventusky.com, there is a screen that allows you to see "pollution/Air Quality".. And the world over.

a value of 25 Micro g/M^3 is the cut-off limit.

Energy producing nations all blow by that and are at 400 or more. These same nations have poor health records and lower than average life expectancy.

Now if you zoom into North America, you will see, Energy producing areas "Texas/Oklahoma", Northern Alberta are all above 25 and can hit 100 or more

Further review will show you that areas in and around major cities, and downstream (air current wise) of these major population centers, also have pollution levels above 25. Some as high as 100.. Hello Toronto and all communities North and North-East of it. Essentially fossil fuel burning is killing residents of King City and the environs.

Mining, energy generation and other "dirty fuel" practices, are killing people.

When Cornwall still had a large paper mill, and Courtals and 1-2 other factories that burnt fuel and spewed toxins, it was not just 'Stink town". But Cancer town... My wife is one victim. Dead at 70, after a 7 year Cancer battle.

So, we can say "the economy" and continue to Pollute the environment. And sit back and die... Or we can start doing something concrete about it.

Do a Google search. There is a report online, done by Stats Canada in 2018 or 2019. About Cancer in Canada... By 2030, one in two Canadians will be touched by it. That does not mean, 1 in 2 will get it. It does mean 1 in 2 of us will get it, or be very close to someone that does.. You can scratch me of the list. I hit that magic number.

By 2030, a sizable chunk of the people on HFBoards-Ottawa, will come to know the second floor of the Oncology building at the Ottawa General. That is where Chemo treatment is done. That is where people who get pumped with 1-2 litres of Chemo and saline and other medicines, pees on the floor, because they can't get to a bathroom fast enough. It is also where ashen looking faces, stare at you, and stare up at God. Hoping a miracle occurs! It is where people who have reactions to chemo start screaming and crying.

It is where; no one is an atheist. No one is brave and no one gives a f*** about the economy.

It is where, the unfortunate will ring a bell, when their chemo sessions end. Thinking the nightmare is over. Only to be back 16 to 24 months later. My wife rang it 3 times. And died before she could ring it a 4th.

2030.. that is in 5 years.. Best of luck to everyone.

Geez...I came here to shoot the shit...now I'm all emotional lol thanks a lot beech.

 

[jbeck5]

The Baby Boom generation, born between 1946 and 1964, has been a massive demographic force, shaping economies and markets as their needs evolved over time. An investment strategy tied to anticipating their "wants and needs" has historically been lucrative because of their sheer size—roughly 76 million people in the U.S. alone—and their collective purchasing power. The idea is simple: invest in industries and companies that cater to the dominant life stage of this cohort as they age. Here’s a short summary with examples across their lifecycle and what might still work as they enter their retirement years.

In the 1950s and early 1960s, as children, Baby Boomers drove demand for toys, baby products, and suburban housing. Companies like Mattel (think Barbie dolls) and diaper makers like Procter & Gamble thrived. Investors who bet on these consumer goods or real estate developers building family homes saw strong returns. As teenagers in the 1960s and 1970s, Boomers fueled the rise of fast food (McDonald’s), music (record labels and later stereo equipment), and affordable cars (Ford Mustang era). Young adulthood in the 1970s and 1980s shifted focus to homeownership, appliances, and starter families—think homebuilders like Lennar or appliance giants like Whirlpool, alongside early tech like IBM as they entered the workforce.

By the 1990s and 2000s, as middle-aged adults, Boomers prioritized wealth-building and convenience. Financial services (Vanguard, Fidelity), luxury goods, and bigger homes (Home Depot for renovations) boomed. Their peak earning years also saw tech adoption—Apple and Microsoft rode this wave. In the 2010s, as they approached retirement, travel and leisure spiked—cruise lines like Carnival or RV makers like Winnebago cashed in.

Now, in 2025, with most Boomers in their 60s to late 70s, their needs center on health and retirement living. Healthcare is the big play: pharmaceutical companies (Pfizer, Moderna for age-related drugs), medical devices (Medtronic for pacemakers), and senior care (assisted living chains like Brookdale). Telemedicine and health tech, like wearable monitors, are also growing as Boomers seek independence. Beyond health, consider income-focused investments they favor, like dividend-paying stocks or REITs tied to senior housing. Their wealth transfer to younger generations could also boost estate planning services or education-focused investments (529 plan providers).

The strategy’s core? Follow the Boomers’ life cycle, and bet on what keeps them comfortable, healthy, and spending. Health-related sectors are the standout for their twilight years.

My dad, a boomer, strongly endorses this. He always says "all the boomers are aging out...there's going to be a lot of money to be made there." Invest in companies that do stuff for old people.

I'm sure he says that for me to make money AND for him to have more affordable Care lol.

 

[Rhaegar Targaryen]

Anyone been to Splittsville yet? Will they show the game on the bowling alley?

 

[Stylizer1]

The Baby Boom generation, born between 1946 and 1964, has been a massive demographic force, shaping economies and markets as their needs evolved over time. An investment strategy tied to anticipating their "wants and needs" has historically been lucrative because of their sheer size—roughly 76 million people in the U.S. alone—and their collective purchasing power. The idea is simple: invest in industries and companies that cater to the dominant life stage of this cohort as they age. Here’s a short summary with examples across their lifecycle and what might still work as they enter their retirement years.

In the 1950s and early 1960s, as children, Baby Boomers drove demand for toys, baby products, and suburban housing. Companies like Mattel (think Barbie dolls) and diaper makers like Procter & Gamble thrived. Investors who bet on these consumer goods or real estate developers building family homes saw strong returns. As teenagers in the 1960s and 1970s, Boomers fueled the rise of fast food (McDonald’s), music (record labels and later stereo equipment), and affordable cars (Ford Mustang era). Young adulthood in the 1970s and 1980s shifted focus to homeownership, appliances, and starter families—think homebuilders like Lennar or appliance giants like Whirlpool, alongside early tech like IBM as they entered the workforce.

By the 1990s and 2000s, as middle-aged adults, Boomers prioritized wealth-building and convenience. Financial services (Vanguard, Fidelity), luxury goods, and bigger homes (Home Depot for renovations) boomed. Their peak earning years also saw tech adoption—Apple and Microsoft rode this wave. In the 2010s, as they approached retirement, travel and leisure spiked—cruise lines like Carnival or RV makers like Winnebago cashed in.

Now, in 2025, with most Boomers in their 60s to late 70s, their needs center on health and retirement living. Healthcare is the big play: pharmaceutical companies (Pfizer, Moderna for age-related drugs), medical devices (Medtronic for pacemakers), and senior care (assisted living chains like Brookdale). Telemedicine and health tech, like wearable monitors, are also growing as Boomers seek independence. Beyond health, consider income-focused investments they favor, like dividend-paying stocks or REITs tied to senior housing. Their wealth transfer to younger generations could also boost estate planning services or education-focused investments (529 plan providers).

The strategy’s core? Follow the Boomers’ life cycle, and bet on what keeps them comfortable, healthy, and spending. Health-related sectors are the standout for their twilight years.

I'm getting into the coffin business. Thanks.

 

[jbeck5]

I'm getting into the coffin business. Thanks.

Costco sells coffins/caskets apparently. Good luck competing there lol.

 

[Stylizer1]

Now that the Bay is closing down in Ottawa anyone with any idea's who will take over the massive real estate those stores took up?

Not sure how many department stores are left out there to take over that type of space but at least for the Orleans location I could see IKEA giving it a go. They wouldn't be competing with any of the other stores in the mall and definitely would generate foot traffic. I love IKEA but having to drive across the city for 1 or 2 tings makes it cost/time/benefit thing every single time. If that inter-provincial bridge ever gets built I could see it as a bonus for people living across the river.

If the government is serious about making affordable housing and converting buildings downtown and if they are keen to force people back into the office they could also turn the vacated stores in to government offices. It would overnight improve the commutes for people, take the strain off of the LRT(cut down on deaaaadly emissions) would make the malls full again. It's kind of a win/win situation.

Now the one downtown would probably need to be geared to a commercial tenant but I would love for them to throw an Eataly in there. This is a big city type of move and something Ottawa needs that would be such a perfect fit in that space.