The NHL is stagnant. It doesn't appeal to anybody that's not already into it.
I hope, that if the cap goes up the way they're projecting, that could change, but it's just a boring league right now.
That the at-large viewing audience wanted extreme parity is another thing they miscalculated. Look at the viewship for the Superbowl and for soccer leagues around the world. People can say whatever they want about hating 2 or 3 great teams at the top but that's what they tune in to watch.
The Four Nations was a huge hit, but if you bring in somebody new from that, who is now watching the NHL, and they were exposed to 4N rosters, they're gonna hate it when they're watching Alexis Lafreniere, Tomas Tatar, and Alaiksei Protas on teams' top lines.