While the RUS/CAN rivalry still burns hot...Canada has only hosted the WC's once in a hundred years. It's still seen as a second rate Euro snoozefest over here, which provides scant competition for SC playoffs. We send the odd A quality vet, a bunch of lesser guys who have no hope in hell of ever making our A team, plus some promising teenagers like Hall, Eberle, Duchene, and Skinner couple of years back, and Mackinnon last year.
Nobody holds HC's feet to the fire ( and won't ) for coming close but no cigar at WC's in recent years. Most understand about all the refuseniks, and the tough position they're in. Plus its nice to see the kids in a TC uni. But otherwise, yawn...
Even head to head matches with RUS lose their luster at WC's. Canucks crave best on best ( or close to it ) showdowns with, what is to me and many others, our most hated foe..