You've really always thought that? Think about it some more.
Sure..fine. **** me for wanting the NHL to do more of this, rather than money grab for waste of time "games" that mean nothing in the grand scheme of things. Holy **** are you people cynical.
I didn't say anything about money, but having sick/disadvantaged kids getting to play with their idols on the ice. It's cool though, you guys just go ahead thinking of $ first, since it's the most important thing about life, obviously. If you don't think the NHL would benefit from positive publicity if this were to happen, you're a lunatic.