Credit to user Amateurdehockey on the French Hockeyarchives.info forum, who posted this link:
The hosts (which include Tessa Bonhomme) say that it is going to be the same setup as last year in the US: YouTube won't be blacked out there to start the season, and they still hope to add a real media partner later on.
I hope they have legit talks going on, otherwise wouldn't it be better to just bundle some US games to Amazon with the Canadian rights? Even if the US rights are worth nothing, it would make it look a bit more like they have an actual broadcaster south of the border.