They won’t call it the Forum. And it’s not because of the old building; they know that the folks will just call it the Forum and will never market the sponsor’s name. Whereas the Centre never gets called that; people carry the sponsor’s name, as Centre is rather generic.
If that is the true reason why they will not rename the Bell Centre back to our iconic name Forum, then the people in charge should shake their heads.
The owner in Boston does not seem to worry about it nor does TD Bank.....All it takes is the TD company logo in front Garden, and all good .
In Montreal it can be the same, company logo in front of Forum and it works perfectly. The same way Boston and TD does not worry about
people just calling it the Garden (I'm goIng to the Garden tonight to watch the Bruins )...Every game on TV the TD Bank gets the big plug
from the announcers...all in house promo stuff etc...why not in Montreal ? The sponsor of the Forum gets their logo blast on the boards
during all TV broadcasts during game......at the start of all games welcome to the (company name )Forum.