An important thing for the league is to be able to promote to season ticket holders that you will get to see every player in your arena. That is unlikely to change anytime soon.
It’s stupid. If you’re buying 41 tickets at once, you obviously care more about your team that most other things. Whether or not you USE all 41 tickets is going to depend on your wife & kids, job and obligations, what day/time the game is, and not based on opponent.
I’ve posted attendance data on this topic plenty of times, and it’s still valid and holds true.
#1 - 13 teams sold every single ticker. They don’t need to attendance boost. Their fans are coming no matter who the opponent is.
#2 - 10 more teams are in the 95% to 99.9% range. They really don’t need it either.
One of them is Buffalo, who’s the prime example of why this “Conventional wisdom” is non-sense.
Buffalo uses tiered pricing to maximize revenue/attendance: Value, Bronze, Silver, Gold and Platinum
The day of the week dictates their tiers more than opponent does. Boston on a Saturday is “Gold” and Boston on a Tuesday is “Silver.” Toronto is always a Silver, Gold or Platinum opponent. Because the fans care more about seeing the Sabres than the opponent, a game like Florida (April 4) will outdraw Toronto (March 5).
Buffalo’s average attendance was 18,563 (507 unsold tickets per game).
vs CHI, DAL, EDM, VGK = Sellouts (sold 2028 total tickets more than average)
vs STL, SJS, LAK = Above Average (sold 612 total tickets than average)
VAN, CAL, COL, MIN, WIN, ARZ, ANA = Below average (7839 unsold total tickets compared to average)
-5199 tickets than season average against the West (-371 per game)
#3 - The other 8 teams in the league had bad attendance. THOSE are the teams who need the attendance boost by having star players come to visit, right? Team sucks, but hey, Crosby’s coming to town!
Carolina: 9 of the 14 Western visitors drew BELOW AVERAGE in Carolina (And average is 13,320).
Five of their eight lowest attended games this season were against Dallas, St. Louis, Anaheim, Arizona and EDMONTON — We can all agree that McDavid is the posterboy for electric Western Conference players you HAVE to see in person, right?
Arizona. 13,040 average attendance.
Only 5 of 16 Eastern Conference opponents drew more than that.
Grand total, their EC opponents had 6,682 fewer tickets sold than their season average
Their Western conference opponents…. 686 more tickets sold per game than the Eastern opponets.
This season, it basically resulted in 135,000 unsold tickets to NHL games this season. Which isn’t THAT much. It’s financially not a huge deal that the NHL teams are LOSING MONEY on this policy.
Except, that’s not really the point of this thread! This thread is about “How to make a fair playoff seeding system” and a FAIR SYSTEM is to have the SAME SCHEDULE for teams competing for the same prize (a playoff seed.
If we were sacrificing a fair playoff model to MAKE MONEY, I’d understand. But makes no sense to sacrifice a fair playoff system in order to LOSE MONEY just so fans are guaranteed to see ALL the terrible road draws of the NHL instead of half of them.
As adults, we accept that there’s too much money to be had with 82 games and local TV start times for the NHL to say “Perfect Fairness is playing everyone home and away (62 games) and seed the playoffs 1-16.”
So the solution is to find the line of “acceptable” unfainess.
32 teams with Seattle would make a nice, neat:
6 vs 3 division teams (18)
4 vs 12 conference teams (48)
1 vs 16 non-conference teams (16; 8 at home, 8 away. See the whole league once every two years)
There’s fewer schedule differences, and the only six are THE MASSIVE RIVALRY GAMES like LA-ANA, EDM-CAL, NYR-NYI that SELL TICKETS.
Isn’t that better than having 7 schedule differences AND selling fewer tickets?