As someone who grew up in Montreal in during the 60's, it was always the Rocket, then everyone else. As great as his on ice accomplishments were, they were overshadowed by what he meant as a symbol to Francophones Quebecers, so that it was impossible to separate the two, at least back then. It was always my biggest regret that I was too young to have seen him play in person.Ya, circa 1960 I think Richard as the greatest player of all time would have been the most popular opinion.
Even into the 90s, Richard ahead of anyone but the Big Four was common. He finished 5th on the Hockey News list and 3rd on Bowman's list. Certainly, reading contemporary opinion he's treated with near religious reverence.
Bobby Hull's superstardom was tarnished both by his "defection" to the WHA, and when some of his off ice behavior came to light. He was huge during the 60's... very exciting.