Guess what. The Montreal Canadiens are a business. He's paid $9 million dollars a year to bring a positive return on investment. The team couldn't care less how that is done. This kind of stuff sells jerseys, creates fans (both new and old - some for a lifetime), and whether you see the big picture or not... creates income for the Montreal Canadiens.
Who the hell cares if it is? I love my Habs as much as anyone else. I get extreme emotional highs and lows every single time I watch the Habs play. But at the end of the day, I love seeing the smiles on these kids faces 100 times more. The parents as well because it's not easy for them either.
