Lots of talk these days that the LIV/PGA merger could be dead in the water. Sounds like both sides can’t see eye to eye on any way both tours could work and the PGA side might be feeling like they have a stronger negotiating position then they did a year ago while LIV has been exploring other options to try and put pressure on getting a deal done to their liking.
By the sounds of things the PGA might not be as keen on a merger and feel with many LIV contracts expiring over the next few years, they could poach some guys back. Of course not everyone would be happy about it but the feeling is bringing guys like Bryson back into the fold will build on the momentum the tour has experienced as well as deal a big blow to LIV.
A year ago I thought the Tour was in a tough position, but at this point I agree that they have leverage and shouldn't make compromises they don't want to. Reading between the lines I think that things like 4 rounds, shotgun, and shorts are sticking points, and I don't think the PGA should ever flex on any of these points. Doesn't help the LIV side that there is all kinds of smoke that Koepka and Rahm hate it and are miserable. At this point I think that anyone with cache that might have gone would have gone, and any further jumpers might be business related because their game has cratered (ie. Hovland).
At some point LIV is going to have to realize that the average/casual golf fan is pretty much only watching the majors, where the LIV stars are anyways. The people watching week to week are legitimate golf fans, and short of a good LIV venue running up against a weak PGA tourney like the John Deere, very few are going to choose LIV over the PGA. LIV is a lesser product that feels clownish, and the shotgun is atrocious to follow and watch.
I think that a LIV/PGA combo could work and could work really well. This is my dream outcome:
- LIV players that had tour cards before they jumped get their cards back
- LIV team captains retain equity stakes in their LIV franchises - they keep this even if they don't play on their teams at some point in the future
- PGA Tour functions largely under the current structure - signature events, lesser events, effectively play in events in the wrap around season.
- 6-8 times per year the Tour pauses for a LIV team event - the LIV teams function like normal sports teams. Captains, GMs, etc. Players are signed to contracts, are legitimately traded (not the pretend nonsense LIV does now). There is some form of integration of LIV player results on Tour into the LIV tournaments. Tournaments are at top end venues and the atmosphere is more like a major than a back country rodeo like it is now. The teams actually mean something with legitimate fans and followers. These tournaments would organically be the elite of the elite due to the flexibility to sign/move players from the Tour. This would be by far the best way to monetize LIV, build real equity in LIV, and legitimize LIV.
Sadly, I don't think it's possible to get to a place like this.