To the points above, I agree FD and Jets, the obscurity of the golf style being played in LIV leaves it somewhat unappealing to many who are not familiar with that format of golf. LIV didn't build a reputation with golf fans before introducing their brand. Hence it felt forced and with the controversy at hand, just seemed like a sideshow in a way that throws money at its problems. Turned many people off right away.
This is especially considering that a large part of golf TV viewership is from a geriatric population (last I checked), likely almost all of which are traditionalists and have been PGA watchers for many decades. You won't change their minds unless you ease them into something and they decide for themselves. However it was doomed to be a controversial thing from the start.
I feel LIV would have been better off doing the traditional normal format for a couple years, then introducing the teams + shotgun format in like a tournament or something. Then reintroducing it yearly or bi-annually.
PGA is a hard bargain league and if you're not a top guy it's hard to really make a consistent living. However, due to its reputation for best-on-best in its most stacked fields, winning on that Tour seemingly delivers a more satisfying feeling and drive to be better than winning in LIV. PGA has grassroots and developmental reaches everywhere from Q school, Korn Ferry, etc. Guys have worked their whole life to win on the PGA Tour, not some new tour.
I'm not a LIV hater, FWIW.