Maybe they are still called the Blackhawks because it's not a pejorative term for natives, and at least attempts to honor a venerated war chief from a tribe that still live in Illinois. I'd think that probably makes it somewhat difficult to convince a lot of people that it's just a racist epithet, like the Redskins or Indians.
On the other hand, I think convincing people that St Louis should be renamed The Glee Club would be easier than falling off a bike.
Yet, their logo is. And optically that comes across a lot clearer then the meaning behind the name, that you would have to research to understand it’s not intentional racism.
I’m all honestly I’m indifferent, and have always loved those jerseys. But I also used to wear t shirts that depicted skulls, in headdresses, because I thought they looked cool. After talking with my native friends, I understand that none of them care what anything means, they just don’t like being depicted at all, by anyone else.
That all being said, I do believe the nhl would change the name if they could, but it comes down to ownership needing to do it themselves.