The idea of needing a shock jock in morning drive can be traced to Don Imus who became huge in New York some 45 years ago....
When WFAN bought WNBC they had to keep Imus.
When WEEI first started in 1991 they hired Andy Moes ( I was a dear friend of his from college ) and it was a bad fit. Andy was a great second banana but wasn't a captain. WEEI replaced Moes with Imus and a few years later went with D&C.
Radio is performance art - keep the listeners engaged. Sometimes a line is crossed
WBZ Flashback: Fallout From WAAF Radio Prank
When WFAN bought WNBC they had to keep Imus.
When WEEI first started in 1991 they hired Andy Moes ( I was a dear friend of his from college ) and it was a bad fit. Andy was a great second banana but wasn't a captain. WEEI replaced Moes with Imus and a few years later went with D&C.
Radio is performance art - keep the listeners engaged. Sometimes a line is crossed
WBZ Flashback: Fallout From WAAF Radio Prank