Logical addition for Red Sox? Hire Lou Merloni as NESN color analyst - The Boston Globe
Hiring Merloni, who spent six full or partial seasons with the Sox, ought to be an easy yes for NESN.
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The Celtics and Bruins are in the midst of fantastic seasons, and unsurprisingly, local viewership has coincided with their success.
Through Dec. 12, Celtics broadcasts on NBC Sports Boston are up 40 percent in ratings and 56 percent in impressions — the estimated number of viewers in a given amount of time — year over year.
The biggest gains are among women. Viewership has leapt 71 percent among women 18-49 and 67 percent among women 25-54. The broadcasts are up 20 percent in ratings and 41 percent in impressions among men 25-54, and up 28/51 among adults 25-54.
Also of note: Celtics fans are loyal to Mike Gorman, Brian Scalabrine, and NBC Sports Boston’s broadcast team. In the four games this season in which the Celtics have aired simultaneously on ESPN, NBC Sports Boston’s broadcast has had a 64 percent advantage in viewership.
The story for NESN’s Bruins broadcasts is one of similar success — and similar expanded popularity with women, with impressions up 62 percent in the women 25-54 demographic. Impressions are up 43 percent overall, 32 percent among adults 18-34, and 24 percent among adults 25-54.
NESN’s Bruins broadcasts are tops among regional sports cable networks that broadcast NHL games, averaging 94,000 impressions per game, 54 percent higher than the No. 2 NHL RSN.
