NHL team branding that you like, dislike, or have an opinion about

[Gil Gunderson]

I hate that CANES jersey so much.

Oilers jerseys I guess are good, but I’m a big fan of the 90’s/early 2000’s navy jerseys. That white jersey they had with the navy blue ia few years ago was nice too.

 

[Kevinsane]

Seattle: Terrible name, boring jerseys, boring colour scheme. Bad logo. Try again.

Yet you cheer for a team whose logo looks as if the Rolling Stones tour bus crashed into a Dairy Queen.

 

[Lshap]

Yet you cheer for a team whose logo looks as if the Rolling Stones tour bus crashed into a Dairy Queen.

I'm not even sure what team you're talking about, but that description is hilarious!

 

[SharksFan1992]

Homer vote, but the Devils have A+ branding. You just see that logo and you're like, Yup, NJ Devils.

NJ Devils jerseys and logo are perfection. S-tier. This is why they haven't deviated from it...except that cringe lettering they tried a few years ago.

 

[SharksFan1992]

Best Pens logo. I will die on this hill.

 

[Lshap]

Best Pens logo. I will die on this hill.
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You have a good case. If the Penguins were a brand new team and we were deciding between this logo and the other one, we'd probably go with this one because it's cleaner and less 'cartoony'. Of course, people will tilt towards the cartoon because it carries almost 60 years of history.

This logo may be objectively better-designed, but, stripped of its tradition, no amount of graphic wizardry can get around the silliness of naming a sports team after a freakin' penguin.

 

[RogerRoger]

The inner child in me always wanted to see the Blue Jackets use Stinger as a main logo. I still hope they do it.

Reverse retro with that chartreuse colour would have been fantastic!

 

[SharksFan1992]

Teams that need to bring back their 90s look: San Jose, Tampa, Florida, Buffalo, and Winnipeg.

LONG LIVE THIS LOGO. RED & BLACK ARE ALWAYS FIRE

 

[SharksFan1992]

Columbus is the only team that needs an entirely new logo.

This needs to be their primary. It actually references the Civil War and cannons are awesome.

 

[Rebels57]

Seattle would have one of the best jerseys in the league if they had an actual Kraken as the logo instead of the boring S that just hints at a Kraken. Whats the point of picking name as crazy as the Kraken if youre not gonna go all in?

 

[Beauner]

You have a good case. If the Penguins were a brand new team and we were deciding between this logo and the other one, we'd probably go with this one because it's cleaner and less 'cartoony'. Of course, people will tilt towards the cartoon because it carries almost 60 years of history.

This logo may be objectively better-designed, but, stripped of its tradition, no amount of graphic wizardry can get around the silliness of naming a sports team after a freakin' penguin.

It landed better when the team played in "the Igloo". To my understanding that's basically the reason the team was named the Penguins to begin with

I think the reason that logo isn't remembered more fondly (besides what happened on the ice during that era- which is a very important caveat) is that the jerseys it was placed on are very divisive between the fanbase. Some love them (like me), others hate them, especially the gradient jersey.

 

[Ceremony]

Yet you cheer for a team whose logo looks as if the Rolling Stones tour bus crashed into a Dairy Queen.

You cheer for a team that was named after an out of date meme. Your logo looks like that S everyone draws on the school books. And the colours are still boring. I'm honestly amazed Utah have the colour scheme they do, it's 90% the same as Seattle and it's still just boring.

 

[Diglett]

Minnesota has always been terrible up until they did the North Stars look for the retros.

 

[Kevinsane]

I'm not even sure what team you're talking about, but that description is hilarious!

The Avs, and I think it was Sports illustrated that described it as such.

 

[KrugAvoy]

LA Kings. Black and white is boring and stinks. Bring back the forum blue and yellow OR the forum blue/silver they had in the 2000s

 

[hockey17jp]

Canes fans on Reddit were all over me for saying their black jerseys are bland and would be best as alternates.

Their old Brind'Amour era look was great pre RBK Edge. They need to do a reset.

The white "CANES" jersey and black flag jersey with the basic Microsoft Word number font is just bad.

I do like the logo on the black jersey the rest is just boring. No identity.

 

[SirQuacksALot]

Every team added since 2000 has had a worse name than the last.

I take it you are not a krak head?

 

[nbwingsfan]

I've always hated Vegas' branding. I thought dropping the "Las" was gimmicky and only because it would make Foley's "[Adjective] Knights" obsession too clunky.

And "Golden Knights" was the worst of the three options. "Silver Knights" would have fitted the Silver State. Silver/gray also looks way nicer on the ice than their morning piss yellow. "Desert Knights" would have been a little cheesey, but it would have lent itself to unique colors and logos. Instead, we got one of the most boring and underdeveloped logos in sports.

Agreed on most. Was really hoping for desert knights because Tan jerseys are almost always 10/10. Add some cactus green in there and it had so much potential

 

[Captain Mountain]

If a newer brand/team is going to ape another colour scheme from a more established brand, it should be clearly better. I'm specifically talking about the Lightning, who look like a Leafs farm team out there.

Also, Columbus' colour scheme should be navy blue, powder blue and white.