NHL team branding that you like, dislike, or have an opinion about

[Aeroforce]

Good: Just saw the Kyle Connor/KFC bit for the first time and thought it was awesome.

Bad: The NHL running a commercial touting their young stars with a theme that not all young people are slackers; followed by bumper music with the chorus, "Teenage wasteland."

 

[MrLunatik]

Well I'll he damned....never even registered the change!

Yeah, even changed their logo twice since.

 

[Victorias]

Worst jersey matchup ever?

 

[MrLunatik]

Worst jersey matchup ever?
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No. The Bruins had their shit smear bear logo and I'm sure that there had to be another shitty uniform they played against in them.

 

[Honour Over Glory]

I've always hated Vegas' branding. I thought dropping the "Las" was gimmicky and only because it would make Foley's "[Adjective] Knights" obsession too clunky.

And "Golden Knights" was the worst of the three options. "Silver Knights" would have fitted the Silver State. Silver/gray also looks way nicer on the ice than their morning piss yellow. "Desert Knights" would have been a little cheesey, but it would have lent itself to unique colors and logos. Instead, we got one of the most boring and underdeveloped logos in sports.

Yes I also think it’s garbage.

 

[Honour Over Glory]

Even as a Wings fan, the Red Wings branding Detroit "Hockeytown" and even trademarking it was pretty ridiculous and embarrassing.

If anything it's football town. Fans kept faithfully following the Lions in spite of decades of reasons not to, whereas when it was the Dead Wings people stopped coming to Joe Louis.

I've always felt when you say Detroit, you think Lions, Tigers, or Pistons. Then you’re like “oh yeah, the red wings.”

 

[PhysicalGraffiti]

Worst jersey matchup ever?
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Nope:

 

[PistolPete]

Yeah, even changed their logo twice since.
View attachment 1033179

Yeah, the logo I noticed. Go figure.

Wow; forgot about the '76 to '80 version.

 

[HabsForHire]

Worst jersey matchup ever?
View attachment 1033186

for real, but Washingtons are god awful, the navy piping and white underarms scream 2009 shitty reebok era (the worst ear for jerseys) just do a dark amd light version of the screaming eagle and stay with it.

Tampa a close 2nd, the minimalist design is terrible, go back to black, blue, grey and white

PS MONTREAL add the blue stripe back on our away jerseys pleeewase

 

[Shark Finn]

I've always hated Vegas' branding. I thought dropping the "Las" was gimmicky and only because it would make Foley's "[Adjective] Knights" obsession too clunky.

And "Golden Knights" was the worst of the three options. "Silver Knights" would have fitted the Silver State. Silver/gray also looks way nicer on the ice than their morning piss yellow. "Desert Knights" would have been a little cheesey, but it would have lent itself to unique colors and logos. Instead, we got one of the most boring and underdeveloped logos in sports.

Plus the mustard home jerseys are ugly as sin.

 

[RayMartyniukTotems]

Utah Mammoth stole their name from the VHL Russian Hockey team...Yugra HC Mammoths

 

[cptjeff]

Worst jersey matchup ever?
View attachment 1033186

Wild Wing v. Burger King was a thing. The Canes v Caps are nowhere remotely close to the worst.

 

[Victorias]

Wild Wing v. Burger King was a thing. The Canes v Caps are nowhere remotely close to the worst.

Yeah, i was thinking more playoff series (primary jerseys)

 

[shello]

Seattle had all the potential in the world and went with such a bland color scheme and logo. I don’t even hate the name, I don’t love it, but it’s fine. But a giant S tentacle? Okay I guess

 

[VaporTrail]

I was never a fan of the Ducks logo..Just seems kiddish...and ducks really aren't like an aggressive animal lol

 

[Turin]

Winnipeg’s ad on the jersey is probably the only one that doesn’t really hurt the look

 

[MrLunatik]

I was never a fan of the Ducks logo..Just seems kiddish...and ducks really aren't like an aggressive animal lol

a duck attacked my cousin and bit his face

 

[Diglett]

I was always a fan of these Oilers jersey's.

I wish they would keep the current blue one as an alt and return to using these as their mains.

View attachment 1032352

Current jerseys but in copper and navy would be fire.

 

[LightningStorm]

Also they have two previous depictions of lightning, both which are far superior to their current logo. The comparison when you look at all 3 reinforces that.

I thought our reverse retro jersey and logo balanced our newer and original look greatly. I wouldn't mind us having these as our 3rd jersey.

 

[MrLunatik]

I thought our reverse retro jersey and logo balanced our newer and original look greatly. I wouldn't mind us having these as our 3rd jersey.View attachment 1033683View attachment 1033684

I much prefer the logo on the shoulders... word marks suck

 

[Harvey Birdman]

I've always hated Vegas' branding. I thought dropping the "Las" was gimmicky and only because it would make Foley's "[Adjective] Knights" obsession too clunky.

And "Golden Knights" was the worst of the three options. "Silver Knights" would have fitted the Silver State. Silver/gray also looks way nicer on the ice than their morning piss yellow. "Desert Knights" would have been a little cheesey, but it would have lent itself to unique colors and logos. Instead, we got one of the most boring and underdeveloped logos in sports.

Vegas could easily have the best branding in the league… But for the “city of sin” they have played it so safe and close to the chest bland I agree.

 

[cptjeff]

View attachment 1033684

BTW people, when someone says the Utah logo or anything else coherently and thoughtfully designed is clip art, laugh at them. This is what 1990s clip art actually looked like. Very generic lightning symbol with the X-tra kool drop shadow, and two different rad fonts with all sorts of awesome effects added (technically, that part was WordArt). It zooms and we're fierce, but we also need to have part of it that says tropical!

I would not be at all surprised if that Lightning logo was literally created in Microsoft Word by a team executive who thought he had an eye for design and then slightly cleaned up by a professional to avoid running afoul of Microsoft's lawyers.

As for Lightning fans who want it back, nostalgia is a hell of a drug. The most embarrassingly amateur logo ever to grace the NHL, and that includes Hamilton's methed-out tiger.

 

[PhysicalGraffiti]

BTW people, when someone says the Utah logo or anything else coherently and thoughtfully designed is clip art, laugh at them. This is what 1990s clip art actually looked like. Very generic lightning symbol with the X-tra kool drop shadow, and two different rad fonts with all sorts of awesome effects added (technically, that part was WordArt). It zooms and we're fierce, but we also need to have part of it that says tropical!

I would not be at all surprised if that Lightning logo was literally created in Microsoft Word by a team executive who thought he had an eye for design and then slightly cleaned up by a professional to avoid running afoul of Microsoft's lawyers.

As for Lightning fans who want it back, nostalgia is a hell of a drug. The most embarrassingly amateur logo ever to grace the NHL, and that includes Hamilton's methed-out tiger.

You must be confusing that logo with the current logo. The current logo screams clip art and nothing better.

The 90's logo you think is clip art utilized depth and a unique font.

Everything you said applies to their current logo.

And to say the 90s logo is more embarrassingly amateur than Hamilton is just objectively false. Again, had you said that about the current logo, spot on. The 90s logo is classic.

Also hate to break your little illusion to trash the team you clearly don't like, Clip Art came out after that logo.

 

[Honour Over Glory]

Logos I like: Penguins, Habs, Flames, Wild, Sharks, Devils, Kings, Thrashers, Coyotes Kachina logo, Whalers, Kraken, Canucks skate logo (their current logo sucks), Jets - Selanne/Ducky era (current ones look corporate and shit)…

The rest suck.
Chicago needs to change theirs but they love making up bullshit to pretend like they have legit reasons and the owners are far too stupid to sell their bullshit reasons of “honouring Black Hawk” while ignoring the history of it etc. It shouldn’t even exist anymore.

 

[Norwegianoiler]

I've always hated Vegas' branding. I thought dropping the "Las" was gimmicky and only because it would make Foley's "[Adjective] Knights" obsession too clunky.

And "Golden Knights" was the worst of the three options. "Silver Knights" would have fitted the Silver State. Silver/gray also looks way nicer on the ice than their morning piss yellow. "Desert Knights" would have been a little cheesey, but it would have lent itself to unique colors and logos. Instead, we got one of the most boring and underdeveloped logos in sports.

They went wrong at the first intersection. Why would theybe "Knights" at all, whatever color or metal? The Las Vegas Aces, with a cool Ace of Spades type logo would be so much better.