majormajor
Registered User
- Jun 23, 2018
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If we define local as Ohio, and if we define fans as people who attend a game, own a shirt or hat, or somewhat actively follow the team, I’d go with:
75% local CBJ fans that overlap with OSU fandom
20% local CBJ fans that are not primarily interested in OSU
5% non-local CBJ fans
CBJ have been around since 2000. In that time OSU football has won 3 national championships and finished in the top ten 20 times. OSU football is huge in Ohio and the areas where it might be less popular are places like Toledo where people might be Red Wings fans (and Michigan or MSU fans) because it is on the Michigan border and closer to Detroit than Columbus.
I think a message board skews more towards your numbers because non local CBJ fans are looking for a community of fellow fans and local non OSU fans are probably more hockey fans in general than other sports fans. But there are plenty of casual CBJ fans in Ohio that might own a shirt or attend a game or two every so often that are huge Buckeye fans and wouldn’t seek out a CBJ message board except maybe to lurk after a big trade or during the NHL draft.
It looks like I underestimated the OSU overlap.
But I think you still have it too high. The reason I didn't define local as just "Ohio" is because the proportion of OSU fans is much lower once you get to Cleveland, Cincy, etc... There are a lot of Blue Jackets fans in those places (not more than the OSU fans there, but still a big chunk of the CBJ fanbase). I understand the out of state fans are a much smaller proportion (5% is probably about right) but they were grouped in with Cleveland and Cincinnati fans in my definition of non-local.