NHL experimenting with increasing tv timeouts by 30 seconds

[Nikolajs Sillers]

Do all timeouts and in between play game.

 

[SnowStorm]

This will net 2 and a half minutes to every game...this is some serious cloud yelling in this thread.

 

[tantalum]

I hate commercials but if it gets rid of 2 minutes of listening to the boring and often annoying talking heads in the intermission I'm all for it!

 

[tmg]

No worries everyone, they'll put this on the backburner once they find a way to make LED visors that display gambling ads

Probably more money to be made by pointing those ads inward rather than outward. That side has the eyes of the big-spender type.

 

[Habsrule]

More commercials equals more revenue for the NHL. More revenue equals higher salary caps.

An entire game will be 2.5 minutes longer. Not a big deal at all.

The NHL is a far ways away from NFL, NBA and MLB in terms of salaries and revenue. The NHL is making minor changes to generate more revenue. Ads on jerseys, helmets, more commercials, digital boards. All of the other sports leagues have increased advertising over the last decade. NHL is just keeping pace.

 

[Ratsreign]

The extra 30 seconds would give the ice crew a bit more time to finish up. Always seems a frantic rush for them all to get off ice in time.
Only benefit I can see to doing it.

 

[HabsWhiteKnightLOL]

Remove the Anthem , nobody wants to hear them every night

 

[cjm502]

"experimenting"

 

[JPeeper]

The NHL is a far ways away from NFL, NBA and MLB in terms of salaries and revenue.

And the product for those three sports is the dogs breakfast. An NFL game is like 4 f***ing hours because there are so many commercial breaks, the NBA has 40,000 time outs which makes the games an hour longer than they need to be (let's also ignore the fact the final 2 minutes also takes 45 minutes to take place). MLB has 40 trillion commercial breaks because every pitcher change, every little thing warrants a 4 minute commercial break.

Cheapening your product for commercial revenue when your ratings are massively down this year is such old man thinking. But the sport is run by people who graduated from business school in the 1950's so they don't know anything other than to go full Mad Men.

 

[Nemesis Prime]

 

[Fishy McScales]

I thought the prevailing wisdom right now was for advertising money to be dedicated to things that will be in the viewer’s field of vision while watching live play (on-equipment advertising, rink board and on-ice overlays, score bugs) because it’s becoming more and more clear that the ad breaks between play are when people aren’t actually watching the screen. They’re using their phones, they’re grabbing a snack, they’re taking a leak.

Making the in between play breaks longer just further encourages people to … walk away from their tv during a tv timeout because now they have reliably more time to do that away-from-screen thing.

Add to that what I'm assuming is increased on-demand streaming viewership where you just fast-forward all the breaks.