NHL Demonetizing YouTube Channels

[Deep Blue Metallic]

It's amazing how myopic the NHL can be. Why would they go out of their way to demonetize relatively small YouTube channels that generate interest in the league, especially for the casual fans they should be courting.

Eck mentions that Hockey Psychology and Next Man Up have received similar treatment.

The NHL's legal case - copyright violation versus "fair use" - might be technically sound, but its actions are ultimately self-defeating.

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[Team_Spirit]

Hockey psychology channel blows everything they or their officials partner$ produce.

Shame on them.

 

[OysterForever]

This is same kind of bullshit as back in the days when piracy was shamed with "you wouldn't download a car"

 

[SannywithoutCompy]

That falls pretty firmly under fair use, the NHL is just abusing the report feature, especially considering they aren't even time stamping it.

Best sport worst league.

 

[Grate n Colorful Oz]

I was already shunning the official NHL channel cuz you can't watch highlights without being blitzed with 1 minute of ads for every 2 minutes of highlights, which you can't go back/forth to lower ad time like most channels. I have to do that 20 times to getthe 20 seconds ads.

This news just reinforces my resolve.

 

[elmaco]

They're jealous because the fan channels get more views than the official ones.

 

[BallardEra]

 

[Nogatco Rd]

Glanced at the thread title and thought it said ‘NHL Demonizing YouTube Cannibals’ .. this isn’t as exciting

 

[Deep Blue Metallic]

They're jealous because the fan channels get more views than the official ones.

And they do it without using the cringiest puns in human history. The league is baffled.

 

[Devilsfan118]

Crazy awful league run by dinosaurs.

 

[Korpse]

They can't get out of their own way.

 

[HabzSauce]

I always thought the NHL were lenient with YT and IG channels because it was free advertising.

They must be losing money that way (idk how though), otherwise why would they be against these channels? Highly doubt it's just ego.

 

[1989]

I always thought the NHL were lenient with YT and IG channels because it was free advertising.

They must be losing money that way (idk how though), otherwise why would they be against these channels? Highly doubt it's just ego.

My guess is that their advertising /engagement metrics have been diminishing, and that brings in less advertising & marketing dollars when they try to sell to potential sponsors about how many eyeballs are actually on their videos and website.

 

[Sens With Benefits]

I did see an announcement that this was a mistake.

 

[1989]

I did see an announcement that this was a mistake.

It's about to be a big mistake if they don't actually reverse course on this... a sport like the NHL with all its myriad challenges needs as much engagement, grassroots especially, to find new audiences who are already entrenched (often generational, e.g. father and son) in their local sports offerings.

 

[Grate n Colorful Oz]

I always thought the NHL were lenient with YT and IG channels because it was free advertising.

They must be losing money that way (idk how though), otherwise why would they be against these channels? Highly doubt it's just ego.

Because it draws shade on their incompetent corporate partners.

 

[FriendlyGhost92]

They're jealous because the fan channels get more views than the official ones.

Meanwhile they're still trying hard to push Reels and Shorts even though it's painfully obvious that hockey (Sports in general, really) isn't viewable in portrait view.

 

[AnInjuredJasonZucker]

This is same kind of bullshit as back in the days when piracy was shamed with "you wouldn't download a car"

You're the reason that Thundergun doesn't hang dong anymore.

 

[Breakers]

30 years

30 franking years this idiot has been in charge

Way too long

 

[TheDawnOfANewTage]

I did see an announcement that this was a mistake.

“We’re not evil, just really incompetent. Also sometimes evil until the PR looks bad, then we claim incompetence. Look, it’s tough pretending we actually do anything, here. What, you want us to just not f*** things up? How would you know we’re here, then?”

 

[WarriorofTime]

Horrible look by the NHL

 

[NVious]

These stupid channels talk too much about the standings, highlights and best players. They never even mention parlays, where the best slots are and how I can have an amazing sports betting atmosphere thus totally ruining my Hockey experience. #BanEmAllGary

 

[Duke74]

YouTube is very much a world where the rich get richer and the small man gets shit on. They, and the big corporations, have ultimate authority to just arbitrarily throw copyright claims at small channels as a way of killing them by attrition.

 

[elmaco]

And they do it without using the cringiest puns in human history. The league is baffled.

Tbh i like the "Weirdest NHL moments" videos.

 

[viceroy]

30 franking years this idiot has been in charge

Way too long

The dude's far from perfect but he's made a lot of money for the team owners.

YouTube is very much a world where the rich get richer and the small man gets shit on. They, and the big corporations, have ultimate authority to just arbitrarily throw copyright claims at small channels as a way of killing them by attrition.

Then YouTube wonders why they're getting eaten alive by TikTok.