SoCal is generally understood to include the area of California from LA to the Mexico border. It can and does include separate DMAs. I don’t dispute that. Again, is the area becoming saturated and could it sustain another team in the geographic are
You go where the people are. If you want to be a major league you need teams in the major US markets and Houston (5) and Atlanta (6) fit the bill. These places have grown by leaps and bounds just in the last few decades, are full of transplants, and any franchise that uses the modern expansion model of Vegas/Seattle will hit the ground running. What people fail to account for is that expansion increases the talent pool in the long run.
This.
Look at the NHL in the 1980's; one could certainly argue that the quality of play was a factor of dilution of the talent pool; but it led to higher salaries for the players, huge increase in offense, and a great expansion of the league in general interest worldwide.
Diluted talent now but increased popularity leads to increased talent pool later.
As an entertainment product hockey needs to be in all major North American markets to be as relevant as possible; especially for the most gate-driven league out there; you need more gates.
If I lived in Atlanta or Houston I would be stoked to get a team just like we were in Colorado when the Nordiques moved here; or at least excited that I could watch live NHL hockey again. It adds fans (and money) into the sport/league that didn't exist previously.
Phoenix (with competent owner/arena) makes the most sense after that; but the final "36th team" is much more difficult to ascertain today; however given that Phoenix 2.0 is probably 5-10 years away from having a chance there is plenty of time to figure that out.