SaskCanesFan
Registered User
- Feb 27, 2015
- 2,405
- 5,970
The issue with the logo isn’t the “lack of defining characteristic.” It’s a hurricane warning flag. That is a clear defining characteristic.
The issue with the logo is shape and center-of-mass related. In adding the second warning flag, and showing the full hockey stick as the flagpole, they’ve created an oblong logo with no aesthetically pleasing spatial symmetry.
Sweeping from right hip to left shoulder, it leaves a ton of awkwardly empty space around the right shoulder. This is the source of the awkwardness; it’s why as soon as you put a C on the Williams jersey it doesn’t look as bad, the space is filled.
The reason adding a triangle is a good idea doesn’t have as much to do with finally having a “defining characteristic” (although the play on the local geography is clever), but rather fills out the other side of the logo to remove that negative space. Without it, anything the logo is printed on looks like it’s leaning slightly to the right.
Completely agree. That's where I think putting numbers on the front could work well