Speculation: New Threads

[smithformeragent]

 

[Morris Wanchuk]

Give me yellow socks and I will die a happy man.

The yellow B lives

 

[Gee Wally]

Bruins, in the midst of a remake, unveil a set of subtle changes to their logo - The Boston Globe

Staying well within their palette for the past eight decades, the team will use two versions of their traditional "Spoked B" going forward.

www.bostonglobe.com

At the same time they’re re-tooling the team, the Boston Bruins have refreshed their look.

In a Denis Leary-narrated video released on social media Monday morning, the Bruins unveiled a tweaked spoked-B crest as well as a new slogan: “Built by Boston, Powered by Tradition.”

For the logo, the design of eight spokes connecting an outer circle to an inner serif “B” stays, but there are now two versions: one a gold, black-outlined “B” and black spokes within a yellow circle, the other with the exact opposite color scheme.
They may look familiar; they’re quite similar to some of the ones used during the team’s 2023-24 centennial season.

The thin black outline of both the “B” and spokes that first appeared in 1995, then remained when the serifs were added in 2007, are gone. This gives the logos a cleaner and more modern look while also harkening back to the sans-serif yellow and black “B’s” and non-outlined spokes used from 1949-95.

The team has not announced where and how the new crest will be used. However, it does not take a degree in fashion design to surmise that the yellow “B” would work well with the black home jerseys, and the black “B” on the road whites.

“Since ‘07, we’ve had one primary mark that sits on both a light and dark background,” said Andrea Mazzarelli, the team’s VP of marketing. “We’re going back to a tandem of primary marks here with this change. So we’ll be kind of tasked with watching for correct usage and trying to guide the correct usage of the logos on certain backgrounds.”

Being different but not too different is always the challenge for any historic franchise, and the public reveal makes it clear how hard the Bruins are trying to walk that fine line.

Set to stirring music with shots of TD Garden and Boston, with clips of Bruins players past and present engaged in goal-scoring, board-banging, gloves-dropping heroics in front of cheering fans, the 1-minute video clip features Leary articulating the message the franchise is trying to put across with the brand changes, ending with the new slogan and the new black “B” logo.

“For over a century, the Boston Bruins have stood for more than just hockey. We’ve stood for a way of doing things — harder, tougher, louder and more loyal than anywhere else,“ Leary reads. ”Our attitude, our identity, our truth unchanged, but our legacy is not something to rest on. It’s something to live up to.

“The players past and present embody it. The fans carry it. And the city forged it. Together, we turn the page. Built by Boston. Powered by Tradition.”

The team said “Built by Boston” serves as a tribute to how the franchise has been shaped by the fans, city, and culture. “Powered by Tradition” acknowledges “the legacy that drives the team forward.”

 

[BruinDust]

With the release of Happy Gilmore 2, going back to the Bourque/Neely era jerseys just makes too much sense.

I'm not much of a jersey guy when it comes to purchasing, but if they give me a Bourque/Neely era white I could be convinced.

 

[GatorMike]

New uniforms are coming on Wednesday, and my understanding is that this is pretty accurate:

 

[smithformeragent]

The only whiff here is the collar.

That's assuming gold socks. And I'd be a fool to assume with this organization.

 

[BruinDust]

The only whiff here is the collar.

That's assuming gold socks. And I'd be a fool to assume with this organization.

I hope there are shoulder patches on both shoulders. Only see one in the pic.

 

[DieSendungmitderMaus]

I don't like the logo change at all. But maybe that's just because the old one was how I got into the Bruins.

Good for everyone who clamored for this change all these years I suppose

 

[smithformeragent]

I don't like the logo change at all. But maybe that's just because the old one was how I got into the Bruins.

Good for everyone who clamored for this change all these years I suppose

It’s just a much cleaner look.

The outlines made everything look muddled from a distance.

Can’t believe it’s been 18 years since the serifed B and the Reebok Edge redesign. That was a major upgrade at the time.

 

[DiggityDog]

I’ve wanted them to go back to this style for years. Very excited.

 

[quietbruinfan]

I like it. Retro from late 80s basically. I would have liked the gold collar.

 

[sarge88]

I still think the uniforms they wore in the 100th anniversary game vs. Montreal were as good as they get.

 

[Morris Wanchuk]

I’ve wanted them to go back to this style for years. Very excited.

Avatar checks out

 

[Babajingo]

Bruins, in the midst of a remake, unveil a set of subtle changes to their logo - The Boston Globe

Staying well within their palette for the past eight decades, the team will use two versions of their traditional "Spoked B" going forward.

www.bostonglobe.com

At the same time they’re re-tooling the team, the Boston Bruins have refreshed their look.

In a Denis Leary-narrated video released on social media Monday morning, the Bruins unveiled a tweaked spoked-B crest as well as a new slogan: “Built by Boston, Powered by Tradition.”

For the logo, the design of eight spokes connecting an outer circle to an inner serif “B” stays, but there are now two versions: one a gold, black-outlined “B” and black spokes within a yellow circle, the other with the exact opposite color scheme.
They may look familiar; they’re quite similar to some of the ones used during the team’s 2023-24 centennial season.

The thin black outline of both the “B” and spokes that first appeared in 1995, then remained when the serifs were added in 2007, are gone. This gives the logos a cleaner and more modern look while also harkening back to the sans-serif yellow and black “B’s” and non-outlined spokes used from 1949-95.

The team has not announced where and how the new crest will be used. However, it does not take a degree in fashion design to surmise that the yellow “B” would work well with the black home jerseys, and the black “B” on the road whites.

“Since ‘07, we’ve had one primary mark that sits on both a light and dark background,” said Andrea Mazzarelli, the team’s VP of marketing. “We’re going back to a tandem of primary marks here with this change. So we’ll be kind of tasked with watching for correct usage and trying to guide the correct usage of the logos on certain backgrounds.”

Being different but not too different is always the challenge for any historic franchise, and the public reveal makes it clear how hard the Bruins are trying to walk that fine line.

Set to stirring music with shots of TD Garden and Boston, with clips of Bruins players past and present engaged in goal-scoring, board-banging, gloves-dropping heroics in front of cheering fans, the 1-minute video clip features Leary articulating the message the franchise is trying to put across with the brand changes, ending with the new slogan and the new black “B” logo.

“For over a century, the Boston Bruins have stood for more than just hockey. We’ve stood for a way of doing things — harder, tougher, louder and more loyal than anywhere else,“ Leary reads. ”Our attitude, our identity, our truth unchanged, but our legacy is not something to rest on. It’s something to live up to.

“The players past and present embody it. The fans carry it. And the city forged it. Together, we turn the page. Built by Boston. Powered by Tradition.”

The team said “Built by Boston” serves as a tribute to how the franchise has been shaped by the fans, city, and culture. “Powered by Tradition” acknowledges “the legacy that drives the team forward.”

Ha, That highlight reel. This team is as far from those teams then I am from winning Powerball.

 

[Morris Wanchuk]

It’s just a much cleaner look.

The outlines made everything look muddled from a distance.

Can’t believe it’s been 18 years since the serifed B and the Reebok Edge redesign. That was a major upgrade at the time.

Crazy right? I remember refreshing HF constantly to see what the new look was. It seemed like a total refresh from the disaster of everything 1996-2006

 

[JRull86]

Glad they are doing this, I think most of us prefer this look.

 

[smithformeragent]

Crazy right? I remember refreshing HF constantly to see what the new look was. It seemed like a total refresh from the disaster of everything 1996-2006

I remember Dale Arnold coming here and posting that he’d seen the updated logo and describing it to us.

I was so pumped for that season that I watched a streamed exhibition game against the Islanders via BostonBruins.com.

 

[TP70BruinsCup]

Give me yellow socks and I will die a happy man.

The yellow B lives

This this and this again!!!!

 

[TP70BruinsCup]

Glad we will have two versions of the logo as they did for years. Smart move! Now with that let’s do a few other things:

1. Retire #12 for Wayne Cashman. Won’t happen but I can always hope. A loyal Buins warrior for years and awesome captain should get his due. Won 2 Cups, helped get us to 3 other finals and when others left/traded/went to the WHA this ‘True Bruin’ stayed

2. Give Don Cherry a recognition night. 2nd winningest coach in team history. A Bruins backer for years and do it soon as at 90 who knows how much longer he will be with us. Whether people like some of his comments or not, his coaching record with the B’s is historic and we won’t see that happen again IMO. He got more out that roster he had in 5 years than anyone else could. To almost beat those great Montreal teams twice (78 & 79) was no small feat.

3. Gold socks come back (as others have stated)

Ok. That’s all. Thanks for listening to me or rolling your eyes at my post and saying ‘shut up jerk!’ to your phone/computer screen

 

[HumBucker]

Yeah, great. Re-designed deck chairs.
Now fix the hole in the hull.

 

[crimsonace]

Basically, going back to the Boston Garden-era logo with serifs ... and yes, they will wear the gold B with the dark sweaters and the black B with the white ones, just as in the old days (while the original article posted didn't say that, the Bruins' logo announcement basically does).

The current uniforms were part of a golden era of Bruins hockey - lasted nearly two decades, in which they won a Stanley Cup and three conference titles and were perennially one of the NHL's top teams. I always felt they were a modernization of the Big Bad Bruins-era uniforms.

But the 1974-95 look is a *very* clean one and that appears to be what the B's are going to. If the leaked jerseys are the actual ones, that's good. I'd prefer a gold collar, but not a gigantic collar like the NHL's uniforms have had. A small one (gold for the dark, black for the white sweaters) would be good ... but *gold socks* are a must. Without them, the Bruins look like too much like the Penguins.

 

[Mr. Make-Believe]

New uniforms are coming on Wednesday, and my understanding is that this is pretty accurate:

I think the major criticism that many had about these last season was the gold from the wrist to the elbow?

I wonder if that returns.

 

[PlayMakers]

Hopefully you guys get your wish and they do the awful Neely era jerseys and socks. Do it for a year then put them back in the drawer with your Guess jeans and Champion sweatshirts.

 

[KrugAvoy]

New uniforms are coming on Wednesday, and my understanding is that this is pretty accurate:

Correct. They are pretty close to this. The just extend the yellow waist stripe to the bottom of the jersey and its pretty bang on

 

[KrugAvoy]

I think the major criticism that many had about these last season was the gold from the wrist to the elbow?

I wonder if that returns.

The goldw does not extend to the end of the arm on the new ones . It's pretty much the same stripe pattern as this past years on the arm portion