That just seems to come with the territory when you are on AC.
Just look at the Idle No More movement - racism against natives is still a huge problem in Canada.
But it's different when it comes to someone like Price, because most people don't even know about Price's first nations heritage. Unlike say, Tootoo, Price doesn't really practice many traditions as far as I know, and while his mother was a chief, he wasn't raised on a reservation (though he grew up near one). It's a part of his heritage, but like a lot of mixed native hockey players, it's something only fans really know about.
We actually have two players of indigenous ancestry; Bourque is métis (hence the French name) and has done a lot of off-ice work for Albertan native communities. Wonder if Price and Bourque have discussed doing any charitable work together, it would be good to see the organization represented in such a way.