After running through a series of questions trying to get to the bottom of why people do not watch an entire Raw, only watch a specific hour, fast-forward through certain segments, etc., WWE asked the following key question:
– “How would the inclusion of the following ideas impact your interest in viewing Raw more often?” The options were:
Specialty matches
Time spent addressing the fans
Championship matches
Celebrity guest appearances
Celebrity guests included in matches
Legends appearances
Legends included in matches
Prior to getting to the key question, WWE asked the following questions in the survey, which provided insight on how WWE breaks down an episode of Raw…
– How often do you typically watch Raw?
– Which of the following video streaming services do you subscribe to?
– How have your viewing habits of Raw changed compared to the past?
– Which of the following ways do you watch Raw? (WWE Network, WWE App, Live, Highlights on WWE.com or social media, record and watch later, Hulu)
– Which of the following describes how you primarily watch Raw?
– Which of the following describes how many hours of Raw you tend to watch during any given week? (Less/at least an hour, at least two hours, entire episode)
– Before Raw airs, how frequently do you check to see which Superstars or Divas are going to appear on Raw?
– Who in your household also watches Raw?
– How often do you see advertisements about upcoming episodes of Raw?
– Where do you see advertisements about upcoming episodes of Raw?
– Do you ever change the channel during an episode of Raw (including during commercial breaks)?
– Do you ever fast forward during recorded episodes of Raw?
– What are some reasons why you fast-forward during recorded episodes of Raw? (Commercial breaks, match not exciting, Superstar/Diva not interested in, backstage interviews, talking segments)
– What is the primary reason you fast forward during recorded episodes of Raw?
– In general, do you watch Monday Night Football? (Yes, No, depends on who is playing)
– Do you usually watch Raw for the same amount of time each week?
– How well do you like each segment of Raw?
In-ring talking segments,
Backstage interviews
Matches
Video packages
Superstar/Diva entrances
Backstage interactions between Superstars/Divas
– Thinking about Raw episodes over the last few months following SummerSlam, how you would rate Raw on the following metrics
Entertaining from start to finish
Storylines
Providing unexpected moments
Quality of matches
Level of entertainment
Athleticism of Superstars/Divas
Variety of Superstars/Divas featured
– Typically, do you think each of the following segments of Raw are given too much, not enough or just the right amount of time
Superstars/divas in-ring promos to build storylines
Talking segments about what is coming up
Talking segments from commentators about what has happened
Backstage interviews
Backstage interactions
Divas/Superstar matches
Matches that don’t affect storylines
Main Event matches
Matches that affect storylines
Championship matches
Recaps of previous episodes
– If you were aware matches were going to appear during a specific hour of Raw before the airing of the show, would you be more likely to tune into Raw during that hour?
His mannerisms are gold
