Thus far, Zibanejad has one goal on 39 shots, a cool 2.6 percent conversion rate. He has never been below 10 percent in a full season and shot at least 12 percent three years in a row coming into this season. Yes, there is positive regression coming. He won't stay at 2.6 percent shooting.
But it is worth digging into what's going on here. For that, I turn to
HockeyViz and his shot locations. This was 2019-20 at even strength:
We can see he had no problem getting to the net and a lot of his shots were from within 20 feet. We know scoring rates go up as we get closer to the net, so this all makes sense. That this season led to a career-best in goals is not surprising.
What's going on this year? Glad you asked:
That is a wild, wild change in pattern. He went from almost exclusively shooting from the slot to almost exclusively shooting from beyond the tops of the circles. There is a stark difference in shooting 20 feet away from the slot and 40-45 feet away from the circle.