Max moving sports access to higher tier right before the playoffs

[IU Hawks fan]

Received this email earlier:

We hope you’ve enjoyed free access to CNN Max and B/R Sports on your Basic With Ads plan, which we offered on a limited-time, promotional basis.

Starting on March 30, 2025, this promotional access will come to an end on the Basic With Ads subscription tier.

Users who would like to retain access to CNN Max and B/R Sports are invited to upgrade to our Standard or Premium plan.

To manage your subscription, or to upgrade and continue streaming CNN Max and B/R Sports, featuring 1,700+ live events in 2025 including NCAA® Men’s March Madness®, NBA, MLB™, NHL, NASCAR, and more, visit: http://auth.max.com/subscription.

Goes from $9.99 to $16.99/mo. I was planning to cancel after the playoffs and resuming it either in October or later in the season, have too many streamers and don't need to pay for it through the summer.

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[Summer Rose]

Pretty underhanded thing for them to do. While I have the Standard plan so it doesn't affect me personally, I'm really not a fan of them doing this.

What I'm hoping for is in the age of streaming, that things will eventually, albeit gradually, get better for the consumer. It strikes me as pretty chaotic as contracts need to run out before new ones replace them, and they may not be great at first. It is truly my hope that one day I can simply pay for a single subscription service in order to watch all the games I care to at some point, but that might be a few decades away, unfortunately.