Logo Tournament - Minnesota Wild vs. Seattle Kraken

[GIN ANTONIC]

I don’t loooove Minnys logo but it’s solid and think Seattle’s is kind of disappointing

 

[Big McLargehuge]

Minnesota's logo is glorious and one of very few logos designed in the late 90s that I can say that I legitimately love.

Perhaps it's busy, but I've never had any problem telling all of the aspects of the logo apart. The busy aspect of it would only bother me if I were trying to doodle the logo in the margins during class...a role oddly enough filled by the North Stars logo for me (despite them moving to Dallas right before I started kindergarten). The only thing I'd change about the logo would be one of the colors (red still doesn't feel right being a part of that brand and that logo just outright looks better in North Stars colors).

Seattle's is fine. It's inoffensive and effective...would greatly prefer the merged logo that @BKarchitect posted. Two okay to solid logos by themselves that look way better combined.

 

[majormajor]

Wild logo would be fine in a vacuum, I think they did a great job given the constraints. But it is a predator-head logo, and I just find that terribly overused, and suffers from the Wild's overall terrible brand.

[Edit: I'm remembering now how much better the Wild logo looks in the green+yellow "reverse retro" color scheme. Perhaps the Christmas colors are a big part of the problem in making the "Mild" underwhelming look, and changing those makes the logo great?]

So I went with Seattle here, even though it is just an okayish logo in a vacuum. The overall brand fit helps the logo significantly.

Wild logo as a stand alone is better but much prefer Seattle’s overall branding and identity.

This is the far superior Seattle logo. I love it...it’s simple and sharp and reflects both the nautical theme and the city.

The S logo actually looks really good merged with this logo too...with the Kraken’s tentacles snaking it’s way up the anchor and Space Needle..it’s super cool...would be a fantastic alternate jersey logo.

I'm really hoping this ends up the main logo in a couple years. So much stronger. I've seen better accented versions of this as well, it's just a glorious logo.

 

[DudeWhereIsMakar]

Reason I like the Kraken logo more is because it's like a classic baseball insignia with a modern touch, represents all the old Seattle hockey teams and it has a Kraken in the logo. It's such a beautiful logo that it completely makes up for the name I loathe.

But this was a good competition considering both are nice logos, but Seattle's is my favourite right now, which is funny because the Seattle Kraken is my least favourite name in the league.

 

[SoldiersOfFilth]

At first i preferred the Anchor, then the combined, but now i love the Kraken S. Simple, instantly identifiable, and fantastic use of the negative space. And the colors are amazing.

I like the Wild logo, but it's just a bit too busy for me, and the current color scheme pales to the green and yellow of the retro reverse

 

[KirkAlbuquerque]

What? That's basically what a logo is meant to do. Do you also hate Calgary's, Toronto's, and New Jersey's?

New Jersey’s is way better . Simple but also creative.

 

[explore]

Minnesota logo is up there with the abstract coyote as far as my favorite logos go. Seattle's logo is really understated, but I wish they had a proper kraken logo.

 

[jetsforever]

New Jersey’s is way better . Simple but also creative.

I do prefer NJ's to Seattle's but they have a very similar style: "NJ" letters with devil horns and a tail, versus "S" letter with a kraken tentacle and eye.
My initial point with that comment was responding to a claim that Seattle's was very "unimaginative and predictable" but NJ's is about the same and it is considered great.

 

[Machinehead]

Went with the Kraken by a hair but these are two of my favorites. Shame one of them will go out early.