Andlauer is learning that when you are explaining, you are losing.
The message, whatever it is supposed to be, is lost. You simply can't ignore the history of how Melnyk used Quebec as a pawn - at the same time as you are messaging to fans/ncc/both that the NCC deal is looking rough and not expect to get a wtf.
It's like if you are 45 and your wife is like "I was at the fertility clinic today. It's looking like success" and after pulling yourself off the floor she means she just drove a friend there.
*for the record, I don't think this is about growing the game. Apparently Quebec fans are already watching on T.V, so whatever this is, it's not to get more eyes on the T.V. It's probably a pain to the NHL because now Quebec will be on them again about a team.