People must forget that All American superstar, Rocket Richard league leading goal scorer, and likely soon Hart Trophy as league MVP Awesome Austin Matthews plays for the Toronto Maple Leafs.
Watching USA's own prodigy and best Hockey player in the World hoist the Conn Smythe as playoff MVP and then the Stanley Cup would only increase viewership, south of the border. American's following and supporting the career of Auston Matthews should not be ignored.
Combine that with Canada's own largest and frenzy fan base and you have a formula to maximizing viewership across North American and thus revenue which drives the salary Cap and profit margins. Half of Canada's TVs will go dark should Toronto lose today, and that would be real bad for business.
This Bettman conspiracy nonsense suggests he would rather see Canada's own Steven Stamkos, Sidney Crosby, Patrice Bergeron & Nathan Mackinnon etc hoist the Cup to increase American revenue streams in only a single US city based market is complete hogwash. IMO
Those conspirators who be better off suggesting Bettman wants Toronto to lose, because then USA All-World player Matthews might leave when his contract ends to play in big USA markets like New York or Los Angeles and then grow the game and viewership exponentially around Big Apple Matthews or California Dreaming Auston.