Enola Holmes (2020) Directed by Harry Bradbeer
5A
There is a line in the documentary
The Social Dilemma that I was reminded of while I was watching
Enola Holmes: "If you are not paying for the product, you are the product." And our product is our attention.
Enola Holmes is a movie designed to grab out attention to promote one thing, the career of its young star, Millie Bobby Brown of
Stranger Things. This movie is a cleverly designed and marketed corporate entity that takes all of Brown's strengths--her pluck, her charm, her intelligence--and joins them to a time-tested formula, a Sherlock Holmes-style mystery. The goal is to make Brown an even bigger star than she is right now, to promote her eventually into super star status so that her presence in a movie or a series becomes even more profitable for everyone involved than it is now.
Enola Holmes starts out with a lot of pizazz as Enola, speaking directly into the camera at every opportunity, must cope with the sudden disappearance of her dear mother, the person who has taught her everything that is really important about life. In embarking on a search for her, Enola is sometimes frustrated in her efforts by her older brothers, Mycroft and Sherlock, who have had nothing to do with her up to this point in her life. A young viscount who she rescues plays an important role as well. It's fun for a while, until you notice all the loose ends and how the end of the movie doesn't make much sense with the start of the movie. So there is a big letdown at the worst time, but, never fear, the sequels have almost surely already been written. Mycroft (Sam Claflin) is just a stick-in-the-mud and no fun at all, and Sherlock (Henry Cavill) isn't much better. Cavill's Sherlock is the least eccentric Holmes ever--which is bad. Basically Cavill is sleepwalking through the role and doesn't care who knows it. His Sherlock has no personality whatsoever. But Brown, bless her heart, delivers the goods entirely. I thought she was captivating even when I was grating my teeth. She's got my attention for the next decade or so. So on that level, the only level that counts with
Enola Holmes, it was a successful transaction.
Netflix